Ad platforms
Increase ROAS by targeting high-intent users with Meta Custom Audiences. Reach leads, work on retention, and use server-side tracking to ensure data accuracy.
By Uliana LesivSep 14, 2026
sGTM
Learn how to track real profit using server-side GTM and Data Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.
By Luc NugterenMar 30, 2026
sGTM
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
By Maryna SemidubarskaSep 30, 2026
Ad platforms
Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
By Uliana LesivMar 19, 2026
sGTM
Accurately track new vs. returning customers with server-side GTM and Data Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
GTM
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
AI/MCP
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
Ad platforms
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
By Ivanna HolubovskaAug 6, 2026
Gateways
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
By Maryna SemidubarskaSep 11, 2026
Use cases
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
By Tymofii SankovAug 23, 2026
Use cases
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
By Mariia AkrybaiAug 3, 2026
Analytics platforms
Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.
By Uliana LesivMay 8, 2026
sGTM
Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
By Maryna SemidubarskaJan 5, 2026
