Tracking
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
By Ivanna HolubovskaSep 18, 2026
Tracking
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
By Tymofii SankovSep 18, 2026
Google Ads
Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.
By Tymofii SankovSep 17, 2026
Shopify
Learn how to set up Google Tag Manager on Shopify for accurate ecommerce tracking, better data quality, and reliable analytics with this detailed guide.
By Tymofii SankovSep 17, 2026
Tracking
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
By Uliana LesivSep 17, 2026
Compliance insights
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
By Uliana LesivSep 17, 2026
Analytics platforms
Set up Shopify GA4 tracking, eCommerce events, Google Ads links, data layers, and server-side tracking for more reliable data.
By Maryna SemidubarskaSep 17, 2026
Tracking
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
By Uliana LesivSep 17, 2026
Webhooks
Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.
By Ira HolubovskaSep 16, 2026
Tracking
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
By Maryna SemidubarskaSep 16, 2026
Analytics platforms
Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
By Ivanna HolubovskaSep 16, 2026
Compliance insights
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
By Ivanna HolubovskaSep 16, 2026
Analytics platforms
Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
By Liudmyla KharchenkoSep 16, 2026
