Tracking
Multi-domain tracking: five best practices to make it work
Multi-domain tracking means tracking visitors, consent, and conversions across more than one domain. Five practices to set it up correctly, step by step.
By Luc NugterenSep 16, 2026
Guides
Tracking
What is data driven personalization and how to get most of it
Data-driven personalization means using customer data to deliver tailored experiences that increase engagement and results.
By Liudmyla KharchenkoSep 16, 2026
Analytics platforms
What is event tracking in GA4: a guide to boosting your data insights
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
By Liudmyla KharchenkoSep 16, 2026
Analytics platforms
How to set up GA4 server-side tracking
Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.
By Ira HolubovskaSep 16, 2026
ESP/Email
Klaviyo Lookup variable for Google Tag Manager server container
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
By Ivanna HolubovskaSep 15, 2026
Shopify
How to set up Facebook Сonversions API for Shopify
In this guide find out how to set up Facebook Conversions API for Shopify using Stape's Conversion Tracking app for Shopify.
By Ivanna HolubovskaSep 15, 2026
Shopify
How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
By Vlad KononovSep 15, 2026
Shopify
Server-side Google Ads conversion tracking in Shopify
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
By Ivanna HolubovskaSep 15, 2026
Compliance insights
Pandectes cookie banner setup for Shopify: complete guide
Complete guide to configuring the Pandectes GDPR compliant banner. Set up Consent Mode v2 with the app and Google Tag Manager for the Shopify store.
By Uliana LesivSep 15, 2026
Analytics platforms
How to set up Google Analytics 4: 2026 guide
See how to set up Google Analytics 4 step by step, verify tracking, and configure essential GA4 settings for accurate reports.
By Maryna SemidubarskaSep 15, 2026
Shopify
Shopify Customer Events explained & setup guide
Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.
By Tymofii SankovSep 15, 2026
Tracking
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
By Ivanna HolubovskaSep 14, 2026
Tracking
Track Google Ads Conversions using Data Manager API
Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
By Uliana LesivSep 14, 2026
