Affiliate platforms
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
By Ira HolubovskaJul 3, 2025
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
By Ira HolubovskaJul 2, 2025
GTM templates
Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.
By Ivanna HolubovskaJun 27, 2025
ESP/Email
We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
By Ira HolubovskaJun 27, 2025
Notifications
Send Slack notifications from your GTM server container. Get alerts for purchases, abandoned carts, and more. Learn the setup with Slack app and webhooks.
By Ira HolubovskaJun 20, 2025
Affiliate platforms
Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.
By Ira HolubovskaJun 20, 2025
Affiliate platforms
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
By Ivanna HolubovskaJun 18, 2025
Tracking
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
By Ivanna HolubovskaJun 18, 2025
GTM templates
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
By Ivanna HolubovskaJun 17, 2025
Tracking
Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
By Dan MurovJun 5, 2025
GTM templates
Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.
By Ira HolubovskaJun 4, 2025
GTM templates
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
By Ivanna HolubovskaMay 30, 2025
Meta CAPI Gateway
Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.
By Ivanna HolubovskaMay 30, 2025
