Ad platforms
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
By Ira HolubovskaJul 2, 2025
sGTM
Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
By Ivanna HolubovskaSep 2, 2026
sGTM
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
By Ira HolubovskaApr 16, 2025
Affiliate platforms
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
By Ira HolubovskaJul 3, 2025
sGTM
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
By Ira HolubovskaJul 3, 2025
Ad platforms
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
By Ira HolubovskaApr 16, 2025
sGTM
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
By Ira HolubovskaSep 2, 2026
sGTM
Create a data layer for server-side Google Tag Manager to keep tracking reliable as browser restrictions make traditional web analytics more challenging.
By Ira HolubovskaOct 6, 2026
sGTM
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
sGTM
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
By Ira HolubovskaSep 4, 2025
Gateways
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
By Ira HolubovskaAug 4, 2025
sGTM
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
By Ira HolubovskaApr 16, 2025
Analytics platforms
Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
By Ira HolubovskaJul 22, 2026
