ESP/Email
SendGrid tag for server Google Tag Manager
Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.
By Ira HolubovskaAug 20, 2025
Guides
Tracking
Google Tag Manager server-side tracking as an alternative to Zapier
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
By Ira HolubovskaAug 13, 2025
Tracking
Write data from server Google Tag Manager to Google Sheets
Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.
By Ira HolubovskaAug 13, 2025
Tracking
How server-side tracking affects paid campaign attribution
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
By Liudmyla KharchenkoAug 6, 2025
Tracking
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
By Uliana LesivAug 5, 2025
Facebook
Facebook Leads API for server Google Tag Manager
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
By Ivanna HolubovskaAug 4, 2025
Meta CAPI Gateway
How to set up Meta Conversions API Gateway
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
By Ira HolubovskaAug 4, 2025
Analytics platforms
Read data from Google Sheets to server Google Tag Manager
Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.
By Ira HolubovskaJul 25, 2025
GTM templates
Webgains server-to-server conversion tracking
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
By Ivanna HolubovskaJul 23, 2025
GTM templates
How to set up Salesforce tag using server GTM
Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.
By Uliana LesivJul 22, 2025
Tracking
What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
Compliance insights
How global data privacy laws affect user tracking strategies
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
By Liudmyla KharchenkoJul 16, 2025
Tracking
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
By Alex HeldJul 9, 2025
