CRM
Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
By Ira HolubovskaSep 29, 2026
ESP/Email
Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
By Ira HolubovskaJul 21, 2026
Ad platforms
This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
By Ira HolubovskaOct 26, 2026
CRM
HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
By Ira HolubovskaOct 6, 2025
CRM
Find out what a third-party cookie is, why it matters, and will server-side tracking will be able to transit the world without them.
By Ira HolubovskaOct 6, 2026
Ad platforms
Learn what affects your Meta Event Match Quality score, what user data to send, and how to improve it, even without technical skills.
By Ira HolubovskaSep 28, 2026
Ad platforms
Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
By Ira HolubovskaOct 1, 2026
ESP/Email
Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.
By Ira HolubovskaApr 16, 2025
ESP/Email
Send Slack notifications from your GTM server container. Get alerts for purchases, abandoned carts, and more. Learn the setup with Slack app and webhooks.
By Ira HolubovskaJun 20, 2025
ESP/Email
We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
By Ira HolubovskaJun 27, 2025
ESP/Email
Connect your site to Mailchimp with sGTM! Add users and track events without developers. Learn how to use Mailchimp tag for automation and increased revenue.
By Ira HolubovskaMar 19, 2026
ESP/Email
Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.
By Ira HolubovskaAug 6, 2026
Ad platforms
Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.
By Ira HolubovskaSep 29, 2026
