sGTM
How to connect Google Service Account to Stape
Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.
By Ira HolubovskaApr 20, 2026
Guides
Ad platforms
Snapchat CAPI explained & full setup guide
Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.
By Ira HolubovskaSep 24, 2025
ESP/Email
SendGrid tag for server Google Tag Manager
Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.
By Ira HolubovskaAug 20, 2025
ESP/Email
How to send Twilio SMS using server Google Tag Manager
Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.
By Ira HolubovskaJul 3, 2025
GTM
Consent mode in server Google Tag Manager
In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
By Ira HolubovskaSep 9, 2026
Use cases
Server-side tracking use cases
Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
By Ira HolubovskaSep 4, 2025
sGTM
How to set up tagging server URL for server GTM
Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
By Ira HolubovskaMay 11, 2026
sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Affiliate platforms
Awin server-to-server tracking using server Google Tag Manager
Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
By Ira HolubovskaJun 9, 2026
sGTM
Client-side vs server-side tracking compared
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
By Ira HolubovskaJun 30, 2026
sGTM
Common Google Tag Manager errors and mistakes (+ solutions)
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
By Ira HolubovskaOct 1, 2026
Affiliate platforms
Taboola server-side tracking using server Google Tag Manager
Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
By Ira HolubovskaAug 28, 2026
sGTM
What is server-side tracking?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
By Ira HolubovskaSep 14, 2026
