Tracking
Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
By Ira HolubovskaSep 26, 2025
Guides
Snapchat
Snapchat CAPI explained & full setup guide
Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.
By Ira HolubovskaSep 24, 2025
Stape Gateway
Google Tag Gateway + Stape Gateway: first-party tagging setup
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
By FarisSep 19, 2025
Facebook
How to prepare your Facebook campaigns for the iOS 14 privacy update
The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.
By Ira HolubovskaSep 19, 2025
Facebook
How to set up Facebook event deduplication in Google Tag Manager
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
By Ira HolubovskaSep 19, 2025
Analytics platforms
Server-side cross-domain tracking using Cookie reStore tag
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
By Ira HolubovskaSep 19, 2025
Tracking
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
By Liudmyla KharchenkoSep 18, 2025
Tracking
Cookieless tracking: what it is and how to implement it
Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
By Ivanna HolubovskaSep 18, 2025
Google Ads
How to set up Google Ads Conversion Adjustments tag via server GTM
Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.
By Alex HeldSep 18, 2025
Stape features
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
By Liudmyla KharchenkoSep 15, 2025
Affiliate platforms
How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
By Ira HolubovskaSep 15, 2025
Analytics platforms
How to anonymize user data in Google Analytics 4
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
By Ira HolubovskaSep 15, 2025
Analytics platforms
How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
By Ira HolubovskaSep 12, 2025
