Ad platforms
Meta Pixel vs. Meta Conversions API
Compare Meta Pixel and Meta Conversions API, learn their key differences, benefits, implementation methods, and why using both provides better tracking.
By Uliana Lesiv, Katie GlassOct 2, 2026
Guides
sGTM
Offline conversions tracking explained
Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
By Ivanna HolubovskaSep 14, 2026
For agencies
Server-side tagging for agencies: why it's time to make the switch for your clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
By Ira HolubovskaNov 4, 2025
Analytics platforms
How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
By Ira HolubovskaSep 12, 2025
sGTM
Server-side tracking tools
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
By Ira HolubovskaOct 27, 2025
Ad platforms
Google Ads offline conversion using server GTM
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
By Ira HolubovskaSep 14, 2026
Ad platforms
Actionable tips to improve Facebook conversion attribution
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
By Ira HolubovskaSep 29, 2026
ESP/Email
Mailgun tag for server Google Tag Manager
Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.
By Ira HolubovskaMay 5, 2026
Analytics platforms
How to set up Mixpanel tag for server Google Tag Manager
Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.
By Ira HolubovskaAug 28, 2026
Analytics platforms
How to anonymize user data in Google Analytics 4
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
By Ira HolubovskaSep 15, 2025
Affiliate platforms
Rakuten server-to-server tracking
Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.
By Ira HolubovskaJun 20, 2025
Analytics platforms
EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way
Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations.
By Ira HolubovskaOct 12, 2026
Analytics platforms
Twitter Conversions API tag for sGTM
In this guide, we will talk about how the Twitter Conversions API works and how to set up the Twitter CAPI tag in server GTM.
By Ira HolubovskaJul 27, 2026
