For agencies
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
By Uliana LesivDec 22, 2025
Consent mode
End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.
By Uliana LesivDec 19, 2025
Tracking
If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
By Mykhailo ZernovDec 2, 2025
Tracking
Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
By Liudmyla KharchenkoNov 21, 2025
Tracking
Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
By Dan MurovNov 20, 2025
Analytics platforms
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
By Ira HolubovskaNov 18, 2025
Tracking
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
By Maryna SemidubarskaNov 13, 2025
GTM templates
Configure the Sendlane tag for server GTM using Stape’s tag. Set up event tracking, add contacts to lists, and start server-side tracking.
By Uliana LesivNov 7, 2025
Tracking
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
By Ivanna HolubovskaNov 7, 2025
For agencies
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
By Ira HolubovskaNov 4, 2025
Stape features
Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
By Alex HeldNov 3, 2025
Tracking
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
By Ira HolubovskaOct 27, 2025
Magento
Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s extension in this quick and easy guide!
By Ivanna HolubovskaOct 24, 2025
