Set up Facebook server-side tracking with Facebook Conversions API
This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.
By Ira HolubovskaApr 2, 2026
Guides
Facebook
sGTM
Profit tracking with sGTM and Stape Store: a complete guide
Learn how to track real profit using server-side GTM and Stape Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.
By Luc NugterenMar 30, 2026
Compliance insights
How to protect your data from loss and leakage
Protect your data from loss and leakage with server-side tracking. Filter, validate, and control what reaches analytics and ad platforms.
By Maryna SemidubarskaMar 20, 2026
ESP/Email
Connect your website to Mailchimp using Google Tag Manager server container
Connect your site to Mailchimp with sGTM! Add users and track events without developers. Learn how to use Mailchimp tag for automation and increased revenue.
By Ira HolubovskaMar 19, 2026
Google Ads
Google's new additional sources measurement feature
Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
By Uliana LesivMar 19, 2026
Tracking
New customer tracking with sGTM and Stape Store: a complete guide
Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
CRM
Send data to required platform from Zoho CRM with Stape's app
Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.
By Uliana LesivFeb 20, 2026
CRM
Send data from Salesforce to platform you need with Stape's app
Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.
By Uliana LesivFeb 20, 2026
Tracking
Fix inconsistent event IDs caused by GTM tag sequencing
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
Tracking
Understanding AI browser tracking: marketer and analyst guide
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
Analytics platforms
Pinterest server-side tracking with Conversions API
Learn how to set up Pinterest server-side tracking using the Stape Pinterest CAPI tag for the server Google Tag Manager container.
By Ira HolubovskaJan 8, 2026
Tracking
How to set up Eulerian with server GTM
Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
By Maryna SemidubarskaJan 5, 2026
Tracking
Server-side tracking for iGaming industry
Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.
By Vlad KononovDec 24, 2025
