Affiliate platforms
The impact of third-party cookie deprecation on affiliate marketing
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
By Ivanna HolubovskaJun 18, 2025
Guides
sGTM
Server-to-server tracking: what it is and how to set it up
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
By Ivanna HolubovskaOct 8, 2025
GTM
Google Consent Mode V2
Google Consent Mode V2 lets websites share users' cookie choices with Google tags. Learn what's new, how it works, and how to implement it.
By Ivanna HolubovskaSep 9, 2026
Use cases
Accessing original user IP when using Own CDN
A guide on how deal with IP addresses when using Own CDN.
By Ivanna HolubovskaSep 10, 2024
Ad platforms
Microsoft Ads (Bing) Offline Conversions tracking
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
By Ivanna HolubovskaSep 12, 2025
Analytics platforms
Cookieless tracking GA4: explained and set up guide for 2026
GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
By Ira HolubovskaSep 2, 2026
Ad platforms
Yahoo Conversions API using server Google Tag Manager
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
By Ivanna HolubovskaSep 12, 2025
CRM
Server to server Voyado tracking using server Google Tag Manager
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
By Ivanna HolubovskaAug 26, 2025
CMS
Server-side Google Ads conversion tracking in Shopify
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
By Ivanna HolubovskaSep 15, 2026
Ad platforms
LinkedIn ads server-side tracking setup guide
Set up LinkedIn server-side tracking with Google Tag Manager to ensure accurate data, avoid duplicates, capture offline actions, and optimize campaigns.
By Ivanna HolubovskaJul 24, 2026
GTM
Google Tag, configuration and event settings variables in web GTM
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
By Ivanna HolubovskaJun 18, 2025
Gateways
Conversions API Gateway: common mistakes and frequently asked questions
Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.
By Ivanna HolubovskaOct 26, 2026
sGTM
Leadfeeder IP-Enrich Variable for server Google Tag Manager
We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
By Ivanna HolubovskaMar 18, 2025
