Affiliate platforms
How to set up Refersion tag using Google Tag Manager
Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
By Ira HolubovskaMay 5, 2026
Guides
Tracking
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
By Manisha MistryApr 30, 2026
Case studies
39% lower Google Ads CPA and 9+ Meta Match Quality with server-side tracking | Transparent Digital Services
A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.
By Maryna SemidubarskaApr 30, 2026
Tracking
Top cloud databases for server GTM explained
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
By Uliana LesivApr 29, 2026
Tracking
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
By Alex HeldApr 22, 2026
Tracking
How to track Shopware conversions server-side with Stape
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
By Uliana LesivApr 22, 2026
Analytics platforms
How to connect Google Service Account to Stape
Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.
By Ira HolubovskaApr 20, 2026
Tracking
Drupal module for server Google Tag Manager
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
By Mykhailo ZernovApr 20, 2026
For agencies
Stape for agencies: how to pitch server-side tagging to clients who don't care at all about tagging
Most clients aren't tracking experts, and that's fine. Check out how to make a compelling case for server-side tracking in terms they actually care about.
By Josh SilverbauerApr 17, 2026
Tracking
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
By Kristian Krogh BangApr 16, 2026
Compliance insights
How to maximize data quantity and quality with Stape & Piano in a privacy-first setup
Explore key data privacy, compliance, and security challenges, and discover practical solutions with Stape and Piano to optimize your data strategy.
By Nicolas HinterneschApr 15, 2026
Analytics platforms
Customer data analytics guide for 2026
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
By Maryna SemidubarskaApr 3, 2026
Tracking
Step-by-step guide to deleting a GTM container
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
By Uliana LesivApr 3, 2026
