Stape features
Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.
By Liudmyla KharchenkoMay 29, 2025
GTM templates
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
By Ivanna HolubovskaMay 23, 2025
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
By Ivanna HolubovskaMay 12, 2025
Tracking
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
By Liudmyla KharchenkoApr 22, 2025
Affiliate platforms
Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.
By Ira HolubovskaApr 16, 2025
Compliance insights
Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.
By Liudmyla KharchenkoApr 16, 2025
Tracking
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
By Ira HolubovskaApr 16, 2025
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
By Ira HolubovskaApr 16, 2025
Webhooks
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
By Ira HolubovskaApr 16, 2025
Notifications
Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.
By Ira HolubovskaApr 16, 2025
Analytics platforms
Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.
By Ira HolubovskaApr 16, 2025
Tracking
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
By Ira HolubovskaApr 16, 2025
Compliance insights
Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
By Liudmyla KharchenkoApr 14, 2025
