Cookie Keeper

Cookie Keeper is a power-up by Stape that helps cookies last longer in browsers with strict cookie limits, including Safari 16.4+. After you enable it, cookies that would expire after 7 days can keep working up to 13 months, which helps keep attribution, reporting, and retargeting more stable.

Cookie Keeper is available for Stape users on Pro plans and higher. You can find Cookie Keeper in the Power-Ups tab in your Stape account.

Cookie Keeper uses a first-party master cookie stored on your website to remember the user’s ID. If one of the supported marketing cookies you selected is missing, Cookie Keeper restores it from the master cookie. This means returning visitors can still be recognized.

• Longer attribution window. When cookies do not disappear too early, platforms and analytics tools can connect conversions to earlier visits over a longer period, not just a few days.
• Accurate customer journey and multi-channel reporting. Longer-lasting cookies make it easier to recognize the same visitor across different visits and traffic sources. This helps connect actions that happen before a purchase or another conversion and keeps reporting accurate across channels.
• More relevant retargeting and personalization. Retargeting depends on recognizing a visitor who came to your site before or took a specific action. When the cookie lasts longer, you can keep showing ads and content based on that earlier visit for a longer time.

If browser limits are cutting cookie duration, Cookie Keeper gives you a way to keep supported cookies working longer. 

• Safari ITP - everything you need to know.
• Extend cookie lifetime using server-side Google Tag Manager.
• How to set up Cookie Keeper.