Stape Conversion Tracking Klaviyo app
The Stape Conversion Tracking Klaviyo app connects Klaviyo with marketing and advertising platforms that support server-side tracking.
It tracks customer activity and lifecycle changes inside Klaviyo and sends conversion events to your CAPI Gateway, server GTM container, or Signals Gateway. Then, these events are forwarded to the platforms you need.
With the app, you can also sync data with Google Ads Customer Match or automatically update Meta Custom Audiences.
How to access the Stape Conversion Tracking app for Klaviyo
You can install the app directly from the marketplace by following the Klaviyo app link.
The app is built to avoid manual reporting and make CRM conversion tracking from Klaviyo accurate, automated, and easy to maintain.
How it works
The app monitors profile statuses inside Klaviyo. When a profile reaches a status stage or meets specific conditions, the system automatically generates a conversion event.
These events are sent through your selected setup (server GTM container, Meta Conversions API Gateway, or Signals Gateway) and then forwarded to ad platforms such as Meta Ads, Google Ads, or any other platform that supports server-side tracking. Depending on your configuration, you can route data to one or multiple destinations at the same time.
Once configured, the app sends conversion data without any manual uploads required from your side.
Benefits of the Stape Conversion Tracking app for Klaviyo
- Automatically sync conversion and engagement signals. When customers interact with your emails (such as clicking a link or unsubscribing), those events are reflected in Klaviyo and automatically shared with your connected ad platforms. No need for manual CSV uploads.
- Improve campaign performance with higher-quality data. By providing ad platforms with enriched CRM data, they can better identify users who are most likely to convert and optimize targeting accordingly.
- Send Klaviyo data to multiple destinations. After connecting the app to a server GTM container or Stape infrastructure, you can send conversion data across multiple platforms and tracking endpoints.
- Optimize Google Ads with CRM conversion data. Send Profile stage updates from Kalviyo to Google Ads and automatically create or update Customer Match audiences. This helps Google Ads optimize campaigns based on actual sales outcomes rather than just website conversions or form submissions.
- Keep Meta Custom Audiences up to date automatically. Sync Kalviyo contact data with Meta in real time to automatically add or remove contacts from Custom Audiences based on their lifecycle stage. This ensures your audiences stay accurate and updated with customers' journeys.
Ready to improve your tracking?
Install the Stape Conversion Tracking app for Klaviyo to turn your email and customer data into conversion signals that improve ad performance and campaign optimization.