Stape Analytics

Stape Analytics visualizes how server-side tracking improves your data quality. See how bypassing ad blockers and browser restrictions helps you recover lost events and get more data for ad and analytics platforms.

Stape Analytics is a tool available to all Stape users. You can access the feature directly within your Stape container under the Analytics tab. 

Stape Analytics offers a dashboard that categorizes various request types, so you can view a breakdown of total versus recovered requests by the client (such as GA4, Data Client, etc.) and by event names.

Stape Analytics benefits

• See the impact of server-side tracking. Use Stape Analytics charts to see the percentage of restored data so you can quantify the real influence on your traffic.

• Get transparency into bot activity. See the statistics on non-human traffic on your website. Understanding your bot-to-human ratio allows you to clean your datasets and be sure you aren't paying for (or analyzing) fake engagement.
• Ensure tracking accuracy across all platforms. Break down performance by specific Clients (GA4, Data Client, etc.) and individual event names. This helps you verify that every conversion and pageview is captured correctly across all platforms.
• Measure how much data you save from browser restrictions. See what browsers your visitors use and how many requests were restored for each. Use these insights to understand where browser restrictions (like ITP) hit your data collection harder and how much data your server-side tracking configuration is saving.

Marketers can't afford to be blinded by browser restrictions. Use Stape Analytics to gain transparency over your data flow and take control of your tracking accuracy!

Useful link

• Stape Analytics: measure the impact of your server-side tracking