Stape Analytics is designed to showcase the effectiveness of server-side tracking, allowing you to observe improvements in data quality after its implementation. The effectiveness is reflected in key metrics like increased traffic capture by bypassing ad blockers and extended cookie lifespan in browsers that limit cookie lifetime.
Stape Analytics is a tool available to all Stape users. You can find it in your Stape admin account in the “Analytics” tab.
Stape Analytics offers a dashboard that categorizes various request types, allowing you to view a breakdown of total versus recovered requests by the client (such as GA4, Data Client, etc.) and by event names.
In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.
Stape Analytics is an effective tool for looking back and seeing how you benefit from switching to server-side tracking. Check the blog post to see examples of server-side results.