Server-side tracking is becoming crucial for more accurate data tracking. With client-side tracking alone, much of your data is leaking from your analytics tools.
However, analyzing the effectiveness of server-side tracking may be challenging. To address this, we at Stape developed the Stape Analytics feature, designed to provide clear insights into the impact of server-side tracking on data collection. This tool is perfect for those looking to assess their setup’s performance and for agencies needing to present results to their clients.
Those using Stape have already tried the Stape Analytics platform and are ready to share examples of server-side tracking's impact on data collection.
Stape Analytics is a feature of the Stape platform designed to simplify the measurement of server-side tracking performance.
You can find the feature in your container in the section "Analytics" next to "Power-Ups". Stape Analytics is available for everyone who uses Stape Custom Loader (a free power-up by Stape that makes GTM scripts more resistant to ad blockers).
Stape Analytics leverages a Custom Loader to identify the number of requests recovered through server-side tracking technology. On the client side, these requests are usually restricted by browser settings and ad blockers.
The feature enables businesses to evaluate the effectiveness of their server-side tracking configurations. You can see how your data quality has improved after switching to server- from client-side tracking.
The feature will be beneficial for everyone who uses server-side tracking and wants to check its effectiveness:
| Check our blog post on Stape Analytics to find out more about how it works and how to use the feature. |
Stape's client, Procab Studio - a Swiss digital web agency - has kindly provided the data collection results after using server-side tracking.
Procab Studio has an ecommerce client that runs PPC campaigns. Getting as accurate data as possible is crucial to managing ad budgets effectively, so they decided to use server-side tracking. Stape's analytics platform has shown impressive results:
Most importantly, for main events like purchases, +35.71% of requests were retrieved.
Read the case studies from our partners at Stape to see the impact of server-side tracking and the impressive results they got thanks to choosing server-side tagging:
| Link to case study | Description |
| ASENTO is measuring 62% more revenue for WoodUpp with server-side tracking | For six months, the ASENTO agency has separately tracked and compared data from client- and server-side tracking. As a result, they got 62% more revenue tracked with a server-side tracking setup. |
| Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking | Biolabs aimed to boost its email marketing revenue, so they needed to track the users' behavior more accurately. As a result, using server-side data collection, the measured Product Views increased by 91.84%. |
| Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM | Measure Your Web’s client from Slovenia needed precise data to optimize PPC campaigns. With server-side tracking, they recorded a 34% increase in conversions. |
Read more case studies in our blog category with case studies.
Server-side tracking is an effective solution for precise conversion and user activity tracking. Its key benefits are bypassing ad blockers and browser restrictions that ensure more accurate data collection.
Stape has released an analytics platform that helps see the impact of server-side implementation on data collection. Our users have noticed an increase of up to 40% in requests initially blocked by browser settings and could leak without server-side tracking.
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