While reporting leads from Meta Ads to HubSpot CRM is already a must for analyzing and benchmarking campaign performance, it is important to send lead statuses back to your Meta CAPI Gateway, server GTM container, or Signals Gateway for effective campaign optimization. Such a setup helps provide any selected destination with the necessary data to refine and improve the targeting audience of your ads.
The Meta Leads API app for HubSpot tracks and reports your Contacts’ progress as conversion events to your CAPI Gateway, server GTM container, or Signals Gateway.
Among the advantages of HubSpot integration for Facebook conversion leads are the following:
Take advantage of seamless integration with your existing CRM workflows and precise data tracking of your Meta Lead Ads in your destination!
Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.
Track offline conversions by sending CRM data to Facebook Conversion API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
