While reporting leads from Meta Ads to HubSpot CRM is already a must for analyzing and benchmarking campaign performance, it is important to send lead statuses back to your Meta CAPI Gateway, server GTM container, or Signals Gateway for effective campaign optimization. Such a setup helps provide any selected destination with the necessary data to refine and improve the targeting audience of your ads.
The Meta Leads API app for HubSpot tracks and reports your Contacts’ progress as conversion events to your CAPI Gateway, server GTM container, or Signals Gateway.
Among the advantages of HubSpot integration for Facebook conversion leads are the following:
Take advantage of seamless integration with your existing CRM workflows and precise data tracking of your Meta Lead Ads in your destination!
Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a problem that seems to have no solution. Or alternatively, there are no developers who can do this, and the next update of the site is planned only for next month.
