HubSpot | Meta Leads API

While reporting leads from Meta Ads to HubSpot CRM is already a must for analyzing and benchmarking campaign performance, it is important to send lead statuses back to your Meta CAPI Gateway, server GTM container, or Signals Gateway for effective campaign optimization. Such a setup helps provide any selected destination with the necessary data to refine and improve the targeting audience of your ads.

The Meta Leads API app for HubSpot tracks and reports your Contacts’ progress as conversion events to your CAPI Gateway, server GTM container, or Signals Gateway.

Benefits of Meta (Facebook) Conversions API for Hubspot CRM

Among the advantages of HubSpot integration for Facebook conversion leads are the following:

• Report Contacts’ progress to Meta Dataset (Pixel). With the configured Meta CAPI for HubSpot CRM, Contacts’ statuses are automatically sent as conversion events, ensuring accurate and efficient tracking.
• Optimize ad campaigns. Feed CRM data back into Facebook'’s algorithm to optimize campaign performance. Sharing lead status data helps Facebook refine ad targeting.
• Track offline conversions. Some businesses have many purchases that started online but completed in-store or through call centers. HubSpot integration allows direct data sharing from the CRM, enabling tracking of online and offline events.
• Creating an automated workflow that can effectively nurture leads and enhance conversion rates.
• Easy to install. The installation and configuration of the apps are simple and will take you 10 minutes. Besides, the app features a user-friendly interface that simplifies mapping CRM fields to conversion event parameters.

Take advantage of seamless integration with your existing CRM workflows and precise data tracking of your Meta Lead Ads in your destination!

Useful links

• Meta Leads API for HubSpot by Stape
• How to set up Meta Leads API for HubSpot