Voyado is an emerging company specializing in the development and operation of a data-centric SaaS solution. With its focus on Marketing Automation, CRM, Loyalty, and Product Discovery, Voyado stands out as the go-to tool for retailers and e-commerce businesses aiming to tailor their communication and enhance customer experiences.
The Voyado platform now supports server-side cookies, which are beneficial in scenarios like dealing with Safari's Intelligent Tracking Prevention that caps the lifetime of client-side cookies at 7 days. So we, at Stape, decided to create a Voyado tag for the server Google Tag Manager for you to take the most out of this platform.
Here we will talk about how you can benefit from the server-side integration and how to set up a Voyado tag in your server Google Tag Manager container.
Web browsers like Safari, Firefox, and Brave are focused on keeping users safe online. One way they do this is by decreasing the lifetime of third-party cookies. These cookies used to last up to 2 years, but now they can only live for a maximum of 7 days. This change makes it harder for websites to track user activity on the website and attribute conversions to traffic sources.
Safari takes things a step further. It not only limits how long third-party cookies can last but also decreases the lifetime of first party cookies set by third party IPs and blocks tracking tools like Google Tag Manager and Analytics in private browsing mode.
This is where the server-side tracking can help. When using a custom domain for your tagging server, you can set first party server-side cookies. These first-party cookies have a longer lifespan, which greatly benefits your tracking and advertising efforts.
3. Download Voyado tag from Github.
4. Go to your server Google Tag Manager container. Click on Templates on the left menu and click New near the Tag Templates.
5. Click three dots in the top right corner -> Click Import -> Select Voyado tag template you’ve recently downloaded from GitHub -> Click save.
6. With our Voyado tag for server Google Tag Manager you can:
To configure the tag you need:
Base url - Base URL in the following format: https://[client].voyado.com
API key - your Voyado Engage API key.
Email - email of the user.
You can also click on the checkbox “Use Optimistic Scenario” and the tag will call gtmOnSuccess() without waiting for a response from the API.
7. Publish the container.
In this guide, we have outlined how to set up server to server Voyado tracking via server Google Tag Manager (GTM). With a seamless setup, you can harness the full potential of Voyado's capabilities. With server GTM, it’s possible to achieve more efficient tag management, better site performance, and enhanced data security.
As always, regular checks and updates are recommended to maintain optimal performance and to take advantage of any new features or improvements from both Voyado and server GTM.
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.Feb 15, 2022
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.