Ad platforms
Decline in Google Ads remarketing audiences
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
By Ivanna HolubovskaApr 8, 2025
Guides
Analytics platforms
Unassigned and not set traffic source in GA4
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
By Alex HeldSep 8, 2026
Analytics platforms
Write data to BigQuery from Google Analytics 4
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
By Ivanna HolubovskaJul 10, 2026
Use cases
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
By Liudmyla KharchenkoSep 15, 2025
Affiliate platforms
Webgains server-to-server conversion tracking
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
By Ivanna HolubovskaJul 23, 2025
Ad platforms
Facebook Leads API for server Google Tag Manager
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
By Ivanna HolubovskaAug 4, 2025
Analytics platforms
Setting up profit on ad spend (POAS) tracking using AI
Set up POAS Google Ads tracking with server GTM and Firestore: report profit instead of revenue as the conversion value, without exposing profit values in the browser.
By Alex HeldSep 28, 2026
Ad platforms
Update to IPv6 for Facebook events with Stape
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
By Ivanna HolubovskaMay 12, 2025
Ad platforms
Adform tag for server-side Google Tag Manager
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
By Ivanna HolubovskaSep 30, 2026
Use cases
Filtering bot traffic in GA4 using server-side GTM and Stape’s Bot Detection
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
By Alex HeldAug 7, 2026
sGTM
Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
By Ira HolubovskaSep 12, 2025
sGTM
Guide to debugging and monitoring server-side tracking configuration
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
By Ivanna HolubovskaAug 21, 2026
Affiliate platforms
CJ server-to-server tracking using server Google Tag Manager
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
By Ivanna HolubovskaMay 23, 2025
