Analytics platforms
Write data to BigQuery from Google Analytics 4
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
By Ivanna HolubovskaJul 10, 2026
Guides
Tracking
Tracking Shopify draft orders with sGTM and Stape Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
By Luc NugterenJul 3, 2026
sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Analytics platforms
Server-side GTM with multiple domains
Set up server-side GTM for multiple domains with Stape. Learn single sGTM container use, custom domain mapping, and handling multiple tagging server URLs.
By Ira HolubovskaJul 2, 2026
GTM templates
Matomo server-side tracking guide
Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape.
By Ivanna HolubovskaJul 1, 2026
Tracking
Improving website page speed with the help of server-side Google Tag Manager
Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
By Ira HolubovskaJul 1, 2026
Tracking
Client-side vs server-side tracking compared
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
By Ira HolubovskaJun 30, 2026
Analytics platforms
Avoid the harmful impact of ad blockers on your website tracking code
Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Stape Analytics.
By Ivanna HolubovskaJun 26, 2026
Tracking
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
By Mykhailo ZernovJun 23, 2026
Tracking
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
By Josh SilverbauerJun 11, 2026
Affiliate platforms
Awin server-to-server tracking using server Google Tag Manager
Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
By Ira HolubovskaJun 9, 2026
CRM
HubSpot app by Stape: report data from CRM to the platforms you need
Send Contact status updates to platforms such as Meta & Google Ads and track offline conversions. Set up the Stape Conversions Tracking app for HubSpot.
By Uliana LesivJun 9, 2026
Tracking
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
By Lars FriisJun 1, 2026
