Ad platforms
Meta CAPI for Shopify via server GTM
Learn how to set up Facebook Conversions API for Shopify using Stape’s app. Step-by-step guide covering configuration, triggers, and verification.
By Ivanna HolubovskaJul 27, 2026
Guides
Use cases
Requests Analytics: measure the impact of your server-side tracking
Analyze server-side tracking with Requests Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.
By Liudmyla KharchenkoOct 1, 2026
sGTM
HTTP Lookup Variable for server Google Tag Manager
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
By Uliana LesivApr 8, 2025
Use cases
How to effectively use GTM Tools by Stape
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
By Uliana LesivOct 3, 2025
Ad platforms
Consent Management in Microsoft (Bing)
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
By Ivanna HolubovskaSep 16, 2026
GTM
Tag status “failed” in GTM: the reasons and solutions
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
By Liudmyla KharchenkoJul 8, 2025
GTM
How to reduce JavaScript files of GTM in PageSpeed Insights
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
By Uliana LesivSep 4, 2025
sGTM
DNS configuration for custom domain for server-side tracking
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
By Uliana LesivApr 8, 2025
CMS
Stape Conversion Tracking app for BigCommerce
Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.
By Uliana LesivOct 20, 2025
GTM
Tag status “still running” in GTM: the reasons and solutions
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
By Liudmyla KharchenkoOct 22, 2025
Analytics platforms
How to set up Piwik Pro Tag using server Google Tag Manager
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
By Uliana LesivApr 8, 2025
Analytics platforms
How to set up Enhanced Conversions for Google Ads and GA4
Learn how to set up Google Ads Enhanced Conversions and server-side GA4: step-by-step configuration, use cases, and the latest Google updates.
By Ivanna HolubovskaOct 9, 2026
GTM
Why is Google Tag Manager preview mode not working?
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
By Ivanna HolubovskaOct 21, 2025
