How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website, CRM, etc.) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container. 

Third-party cookies and javascripts have been used for years to track user interactions on your website, but with the rise of tracking restrictions and concerns about user privacy, these are no longer enough. To get around these problems, most platforms started to recommend switching to a server-side type of tracking.

With the help of ss tagging, you can set first-party cookies, make your website work faster by removing 3rd party javascripts, and keep user data secure. 

Tagging server works as an intermediary between your data source (website, CRM, etc.) and tracking platforms. The data source firstly sends information about users and events to the tagging server, and then tagging server distributes information to the tracking platforms.

For now, the most popular and the easiest way to integrate server-side tagging is server Google Tag Manager container. You can connect web and server GTM containers and use web GTM as a data source for the sGTM. 

When the tagging server URL for sGTM is located in the same domain hierarchy as the website sending the requests, it sets first-party cookies and loads scripts from your domain. It helps to reduce the impact of tracking restriction and increase cookie lifetime.

Server GTM tagging uses concepts familiar to web GTM:

• Tags are activated by triggers and extract data from variables.
• Before publishing a new container version, you can test the setup in Preview mode.
• The template gallery is available.

But there are also brand new features:

• Requests are handled by a new type of GTM entity: the client.
• Instead of trigger events, processes are triggered by incoming HTTP requests.

To get started with server-side tagging using server Google Tag Manager, you need:

1. 1.
   Create a server container in Google Tag Manager.
2. 2.
   Set up a tagging server URL.

The first step is easy to do - you just need to open the Google Tag Manager and create a new container.  

Tagging server URL works as a proxy in-cloud environment. After tagging server receives requests it distributes them further to other platforms (like Facebook, Google Analytics, etc.). 

With Stape, you can create a tagging server URL for your server Google Tag Manager container in one click. When you create a server GTM container on Stape, we automatically set up a cloud server on Google Cloud.  

Stape sGTM hosting has these benefits:

1. 1.
   One-click setup.
2. 2.
   6 times cheaper then GCP.
3. 3.
   Custom gtm.js loader - helps to make tracking more resistant.
4. 4.
   Preview header - helps to debug requests sent from non-web GTM.
5. 5.
   Faster gtm.js/gtag.js/analytics.js loading time - increases website pagespeed.
6. 6.
   There is no need to run scripts if you want to upgrade to the production environment - a quicker setup.
7. 7.
   No additional configuration in the server GTM container.
8. 8.
   Autoscaling - if website traffic increases, servers will scale automatically.
9. 9.
   Access and billing - easily share access with your team members and clients.
10. 10.
    Logs - helps to debug the setup with the help of logs of incoming and outgoing requests, as well as responses from Stape sGTM tags.
11. 11.
    API - automate integration with Stape.
12. 12.
    Multiple server zones.

This step is highly recommended but not required. 

Once the container is running, you will see the Tagging Server URL; this URL is located within the stape.io domain by default. We highly recommend setting up a custom domain located within your site domain. It will allow you to set first-party cookies and make tracking more resistant and secure.

That's it! The tagging server URL for the sGTM is set up. Now you can proceed with setting up server-side tagging in sGTM. This list of platforms that can be moved to the server-side can help you to get started. 

Stape’s hosting for Google Tag Manager is the easiest and most affordable option around. We offer many features that make your tagging experience simple straightforward - and let you get back to what really matters: having proper tracking.