Own CDN helps first-party cookies last longer by making the custom subdomain used for sGTM hosting by Stape or Stape Gateway use the same IP as your website.
Own CDN is available on all Stape plans. You can enable it in the Stape app in your container or gateway settings.
Own CDN lets your server-side tracking custom subdomain use the same IP address as your website. It helps Safari and other browsers with ITP avoid shortening first-party cookie lifetime because of an IP mismatch.
If browsers shorten the cookies' lifespan because your tagging subdomain uses a different IP than your website, Own CDN fixes that. It makes your tracking subdomain use the same IP as your site, which helps first-party cookies last longer.
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
A guide on how deal with IP addresses when using Own CDN.
Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.
