Stape features
Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.
By Liudmyla KharchenkoOct 1, 2026
Tracking
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
By Ira HolubovskaOct 1, 2026
Tracking
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
By Ivanna HolubovskaOct 1, 2026
GTM templates
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
By Ivanna HolubovskaSep 30, 2026
TikTok
Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.
By Tymofii SankovSep 30, 2026
Tracking
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
Tracking
Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.
By Maryna SemidubarskaSep 30, 2026
Tracking
Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.
By Manisha MistrySep 30, 2026
Tracking
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
By Maryna SemidubarskaSep 30, 2026
Tracking
Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.
By Maryna SemidubarskaSep 30, 2026
Webhooks
Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
By Ira HolubovskaSep 29, 2026
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
By Ira HolubovskaSep 29, 2026
BigCommerce
Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.
By Ira HolubovskaSep 29, 2026
