Marketing insights
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.
By Liudmyla KharchenkoAug 5, 2026
Marketing insights
Explore the top 30 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.
By Liudmyla KharchenkoAug 4, 2026
Marketing insights
Compare marketing attribution models, learn which one fits your business, and use it for cross-channel optimization and data-driven decisions in 2026.
By Liudmyla KharchenkoAug 3, 2026
Marketing insights
Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.
By Maryna SemidubarskaJul 31, 2026
Marketing insights
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Playbooks & Free PDFs
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
Playbooks & Free PDFs
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
Marketing insights
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
Marketing insights
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
By Tymofii SankovMay 26, 2026
Marketing insights
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
Marketing insights
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
By Ivanna HolubovskaMay 8, 2026
Marketing insights
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
Marketing insights
Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
By Maryna SemidubarskaApr 29, 2026
