Search
Contact salesTry for free

Toolkit PDF-guide: what do you need to set up server-side tracking

Anastasiia Chorna

Anastasiia Chorna

Author
Published
Mar 31, 2026

If you think server-side tracking is too complex, or that you’re not technical enough to set it up – especially when your developer isn’t exactly thrilled to help – that’s not true. We’ve put together a simple toolkit with everything you need to get started and set up server-side tracking yourself.

It’s straightforward: we provide direct links to all the tools you’ll need and a clear, step-by-step overview of the setup, so you can get started quickly and confidently.

Toolkit PDF-guide:

What’s inside the toolkit

  • Understand why client-side tracking isn’t enough and how server-side tracking works.
  • Check the health of your current setup and see if you need server-side tracking using our Website Tracking Checker.
  • Explore the core elements that make up server-side tracking and how they work together.
  • Access resources to learn how to set up server-side tracking and follow best practices.
  • Generate ready-made GTM templates with the Setup Assistant.
  • Speed up and improve your setup using Stape CRM&CMS apps and power-ups.
  • Learn how to analyze if everything is working correctly and how to monitor your tracking effectively.
  • See real-world results on how other businesses improved tracking accuracy and increased conversions.

Who it’s for

  • Marketers managing their own tracking
  • Performance marketers running paid ads across platforms
  • Agencies handling multiple client accounts
  • Founders who want better data without hiring developers
  • Anyone looking to improve attribution and tracking reliability

Download the toolkit

Learn how to recover lost data, improve tracking accuracy, and take control of your analytics – without relying on a tech team.

Get your Toolkit now100% free

author

Anastasiia Chorna

Author

Anastasiia, Content Manager & Editor at Stape, writes, edits, and oversees content on server tracking, ensuring quality to deliver valuable insights for marketers, analysts, and developers.

Comments

Try Stape for all things server-side

What’s going on?

Where are we going?

Attention!
This is a stand-up dog zone.