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Toolkit PDF-guide: what do you need to set up server-side tracking

Written by

Anastasiia Chorna

Published Mar 31, 2026 comments

If you think server-side tracking is too complex, or that you’re not technical enough to set it up – especially when your developer isn’t exactly thrilled to help – that’s not true. We’ve put together a simple toolkit with everything you need to get started and set up server-side tracking yourself.

Toolkit PDF-guide

Toolkit PDF-guide

Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.

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It’s straightforward: we provide direct links to all the tools you’ll need and a clear, step-by-step overview of the setup, so you can get started quickly and confidently.

What’s inside the toolkit

  • Understand why client-side tracking isn’t enough and how server-side tracking works.
  • Check the health of your current setup and see if you need server-side tracking using our Website Tracking Checker.
  • Explore the core elements that make up server-side tracking and how they work together.
  • Access resources to learn how to set up server-side tracking and follow best practices.
  • Generate ready-made GTM templates with the Setup Wizard.
  • Speed up and improve your setup using Stape CRM&CMS apps and power-ups.
  • Learn how to analyze if everything is working correctly and how to monitor your tracking effectively.
  • See real-world results on how other businesses improved tracking accuracy and increased conversions.

Who it’s for

  • Marketers managing their own tracking
  • Performance marketers running paid ads across platforms
  • Agencies handling multiple client accounts
  • Founders who want better data without hiring developers
  • Anyone looking to improve attribution and tracking reliability

Written by

Anastasiia Chorna

Content writer

Anastasiia, Content Manager & Editor at Stape, writes, edits, and oversees content on server tracking, ensuring quality to deliver valuable insights for marketers, analysts, and developers.

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