Marketing insights
ROAS vs POAS: which metric to use?
ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.
By Maryna SemidubarskaSep 25, 2026
Marketing & Privacy insights
Marketing insights
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Marketing insights
Claude MCP guide: use cases, setup & best practices
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
By Uliana LesivAug 19, 2026
Playbooks & Free PDFs
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
Playbooks & Free PDFs
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
Marketing insights
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
Marketing insights
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
Playbooks & Free PDFs
Meta Omnichannel Ads playbook: requirements, setup, and best practices
Learn how to set up Meta Omnichannel Ads and track offline events
By Uliana LesivApr 13, 2026
Playbooks & Free PDFs
Toolkit PDF-guide: what do you need to set up server-side tracking
Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.
By Anastasiia ChornaMar 31, 2026
Marketing insights
Meta omnichannel ads guide: sync online & offline conversions
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
By Uliana LesivSep 14, 2026
Playbooks & Free PDFs
Agency handbook: server-side tracking for agencies
Download the agency handbook to improve tracking accuracy, pitch server-side tracking with confidence, and grow recurring revenue streams with Stape
By Ira HolubovskaMar 2, 2026
