Marketing insights
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
By Ivanna HolubovskaOct 2, 2026
Marketing insights
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
By Uliana LesivSep 28, 2026
Marketing insights
ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.
By Maryna SemidubarskaSep 25, 2026
Marketing insights
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
By Uliana LesivSep 14, 2026
Marketing insights
The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.
By Maryna SemidubarskaSep 7, 2026
Marketing insights
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
By Liudmyla KharchenkoSep 7, 2026
Marketing insights
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
By Maryna SemidubarskaSep 4, 2026
Marketing insights
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
Marketing insights
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
By Ivanna HolubovskaAug 28, 2026
Marketing insights
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
By Maryna SemidubarskaAug 28, 2026
Marketing insights
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
By Uliana LesivAug 19, 2026
Marketing insights
Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.
By Uliana LesivAug 18, 2026
Marketing insights
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
By Maryna SemidubarskaAug 7, 2026
