Marketing insights
How to improve PPC performance | Guide for 2026
Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
By Ivanna HolubovskaApr 29, 2026
Marketing & Privacy insights
Playbooks & Free PDFs
Meta Omnichannel Ads playbook: requirements, setup, and best practices
Learn how to set up Meta Omnichannel Ads and track offline events
By Uliana LesivApr 13, 2026
Marketing insights
Marketing spend optimization: smart ways to cut waste and improve results
Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
By Maryna SemidubarskaApr 10, 2026
Marketing insights
What is marketing mix modeling? MMM decoded
Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
By Maryna SemidubarskaApr 3, 2026
Playbooks & Free PDFs
Toolkit PDF-guide: what do you need to set up server-side tracking
Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.
By Anastasiia ChornaMar 31, 2026
Playbooks & Free PDFs
Agency handbook: server-side tracking for agencies
Download the agency handbook to improve tracking accuracy, pitch server-side tracking with confidence, and grow recurring revenue streams with Stape
By Ira HolubovskaMar 2, 2026
Marketing insights
What's new in Amazon advertising for 2026?
Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
By Liudmyla KharchenkoDec 31, 2025
Marketing insights
Spotify ads | pros and cons and how much cost?
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
By Ivanna HolubovskaSep 17, 2025
Marketing insights
Guide on Microsoft Bing Ads + improvement tips
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
By Uliana LesivSep 12, 2025
Marketing insights
Lead acquisition guide: how to get quality leads
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
By Uliana LesivAug 20, 2025
Marketing insights
Who can benefit from Snapchat Ads (with examples)
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
Marketing insights
What should marketers expect from Snapchat Ads?
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
By Tymofii SankovJul 8, 2025
