Marketing insights
What is marketing mix modeling? MMM decoded
Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
By Maryna SemidubarskaApr 3, 2026
Marketing & Privacy insights
Marketing insights
New ways to improve conversion rate
The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.
By Maryna SemidubarskaSep 7, 2026
For agencies
Twitch advertising: how it works, pricing, and strategies for 2026
Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
By Maryna SemidubarskaApr 29, 2026
Marketing insights
Digital marketing effectiveness: key KPIs and tools for 2026
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
By Maryna SemidubarskaAug 7, 2026
Marketing insights
Proven strategies to improve data quality and integrity
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
By Liudmyla KharchenkoOct 2, 2026
Marketing insights
Lead acquisition guide: how to get quality leads
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
By Uliana LesivAug 20, 2025
Marketing insights
How to collect and use customer data for marketing
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
By Liudmyla KharchenkoSep 7, 2026
Marketing insights
Marketing spend optimization: smart ways to cut waste and improve results
Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
By Maryna SemidubarskaApr 10, 2026
For agencies
Google Tag Manager certifications: which ones are worth it?
Compare top GTM certifications in 2026 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
By Maryna SemidubarskaOct 16, 2026
For agencies
Google Tag Manager consultant: what they do and when to hire one
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
By Maryna SemidubarskaAug 4, 2026
Marketing insights
What's new in Amazon advertising for 2026?
Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
By Liudmyla KharchenkoDec 31, 2025
Marketing insights
Facebook ads for real estate: advanced 2026 guide
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
By Maryna SemidubarskaAug 28, 2026
Privacy
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
By Liudmyla KharchenkoAug 26, 2026
