Marketing insights
MCP servers for marketers: 8 best options
Compare 8 MCP servers for marketers and check their features, setup needs, costs, and account access.
By Maryna SemidubarskaOct 27, 2026
Marketing & Privacy insights
Marketing insights
Server-side tracking events and conferences worth attending
Compare top server-side tracking, analytics, and measurement events, including Stape Relay, MeasureCamp, SUPERWEEK, and Google events.
By Maryna SemidubarskaOct 16, 2026
Marketing insights
ROAS vs POAS: which metric to use?
ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.
By Maryna SemidubarskaSep 25, 2026
Marketing insights
Server-side tracking myths busted: what you actually need to know
Discover how accessible server-side tracking has become and how Stape makes setup, maintenance, and getting measurable results easier.
By Tymofii SankovSep 4, 2026
Marketing insights
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
Marketing insights
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
Marketing insights
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
Marketing insights
Meta omnichannel ads guide: sync online & offline conversions
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
By Uliana LesivSep 14, 2026
Marketing insights
30 tools every marketing agency should know
Explore the top 30 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.
By Liudmyla KharchenkoAug 4, 2026
Marketing insights
What are conversion lift studies? CLS and MMM explained
Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.
By Maryna SemidubarskaJul 31, 2026
Marketing insights
What is marketing mix modeling? MMM decoded
Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
By Maryna SemidubarskaApr 3, 2026
