Marketing insights
How to improve PPC performance | Guide for 2026
Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
By Ivanna HolubovskaApr 29, 2026
Marketing & Privacy insights
Marketing insights
Attribution tracking guide
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
By Liudmyla KharchenkoApr 22, 2025
Marketing insights
10 tips how to optimize Facebook Ads for better performance in 2026
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
By Ivanna HolubovskaOct 2, 2026
Marketing insights
Spotify ads | pros and cons and how much cost?
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
By Ivanna HolubovskaSep 17, 2025
Marketing insights
Marketing Data Enrichment
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
By Ivanna HolubovskaAug 28, 2026
Marketing insights
What should marketers expect from Snapchat Ads?
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
By Tymofii SankovJul 8, 2025
Marketing insights
Targeted advertising: what is and how to improve?
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
By Ivanna HolubovskaMay 8, 2026
Marketing insights
Marketing attribution models: which one to choose in 2026
Compare marketing attribution models, learn which one fits your business, and use it for cross-channel optimization and data-driven decisions in 2026.
By Liudmyla KharchenkoAug 3, 2026
Marketing insights
Data trends in digital marketing for 2026
Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.
By Uliana LesivAug 18, 2026
Marketing insights
How to optimize Google Ads performance in 2026
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
By Uliana LesivSep 28, 2026
Marketing insights
How server-side tracking affects paid campaign attribution
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
By Liudmyla KharchenkoAug 6, 2025
Marketing insights
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
By Liudmyla KharchenkoSep 18, 2025
