Anonymizer is a free power-up that helps you remove or anonymize user data before it reaches Google Analytics 4 (GA4). This gives you more control over what GA4 receives and helps keep your analytics setup privacy-focused.
Anonymizer is available for all Stape users. You can find it in the Power-Ups tab in your Stape account.
Anonymizer applies the rules set in its settings before data is sent to GA4. Most parameters can be kept, removed, or anonymized. There is an extra anonymization option for IPs called the Smart option. It replaces the visitor’s IP address with a static IP from the same country.
If some user details should not be shared with Google Analytics 4, Anonymizer helps remove or anonymize them before they are passed on.
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
