You can send requests to the server GTM container from any data point outside of web GTM. Due to technical limitations, you can only see web GTM requests in the server GTM preview mode. But do not worry, we have a Preview Header power-up that fixes this problem.
Stape's Preview Header is available to all users. It will be beneficial if you send requests to sGTM from elsewhere outside the Web GTM and want to see them in the sGTM debugger.
To set up Stape's Preview Header, all you need to do is open the sGTM preview mode, click three dots in the top right corner, click send request manually, copy the Preview Header, and past it into your Stape's container settings.
Since the Preview Header is a dynamic value, removing the Preview Header from your stape.io account after you are done with testing is essential. Otherwise, you won't see any requests in the sGTM debugger the next time.
1. Open sGTM preview mode -> Click three dots in the top right corner -> Click Send requests manually -> Copy X-Gtm-Server-Preview HTTP Header.
2. Go to your stape.io account → Open sGTM container → Click Power-ups → Click sGTM Preview Header config → Paste GTM Server Preview HTTP Header that you've recently copied in sGTM preview. → Click Save
3. HTTP Header in sGTM is a dynamic value; make sure to remove the Preview Header in sGTM power-up once you've done with testing.
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
