How to set up Quora CAPI tag using server GTM

Quora is a popular platform for marketers, offering running ad campaigns for a specific audience. To maximize the effectiveness of your campaigns, you need precise event tracking. Stape has developed a solution - Quora Conversions API tag for server GTM.

In this article, we will explain the benefits of the tag and show how you can set up Quora event tracking with the GTM server.

Quora conversions API tag offers a smooth solution for sending site or app events and parameters directly to Quora's servers through the Quora Conversions API. Developed by Stape, this tag allows integration between Google Tag Manager (GTM) and Quora, making tracking and optimizing your Quora Ads campaigns easier.

Compared to Quora pixel, CAPI integration provides higher control over data, which lets you more easily comply with data regulations. The disadvantage of pixel tracking is that ad blockers can block them, and browser restrictions impact the cookies they set. Quora Conversions API tag requires server-side tracking to address these problems.

Besides the advantages, such as more precise data tracking and higher control over data, the tag supports event deduplication to remove redundant events.

With the Quora CAPI tag, you can track all the standard events available for Quora pixel.

1. Set up a server Google Tag Manager container (if you don't have one.

2. Configure sending data from the web to the server GTM container. You can set up server-side Google Analytics 4 or Data Tag/Data Client.

3. Add the Quora conversions API tag from the server GTM gallery.

4. To start tag configuration, go to the "Tags" section and click "New." Then, select "Quora Conversion API" as the configuration type.

5. Select event name setup method:

Standard - select from the list of standard name events.

Inherit from the client - if you select this option, the tag will try to parse server GTM event names and match them to Quora standard events. 

6. Add account ID and API Access Token. You can generate an Access Token in your Quora Ads account in the Conversion API tab by clicking "Generate Token."

Optional: Enable "Use Optimistic Scenario". In this case, the tag will call gtmOnSuccess() without waiting for a response from the API. This will help speed up the server GTM response time; however, your tag will always return the status fired successfully, even if it is not.

7. You can edit and send the fields Conversion Data Override, Device Event Data Override, and User Data with the Quora CAPI tag.

From the drop list, you will see available parameters that you can track.

8. Add the trigger for a tag.

Open web and server GTM debugs and test that the Quora tag is triggered correctly.

Setting up the Quora Conversions API tag with server GTM provides high data control and accurate data tracking. Setting up a Quora tag is easy, and thanks to server-side monitoring, you will be able to make data-driven decisions to optimize Quora campaigns.

You could find out more about the advantages of server-side tagging in our blog. If you face any difficulties setting up a tag, feel free to contact our support team (available 24/7) by submitting the ticket.