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Jul 20, 2023

Matomo tag for server Google Tag Manager

Find out how Matomo server-side tag works and how to set it up in server Google Tag Manager container.

Jul 18, 2023

What are Transformations in server Google Tag Manager

Learn how to add, remove and override event data in server Google Tag Manager with the help of Transformations.

Jul 11, 2023

The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers

Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.

Jul 4, 2023

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Jun 23, 2023

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Jun 22, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Jun 21, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Jun 21, 2023

Facebook conversion API for Magento

Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.

Jun 21, 2023

Server-side Google Analytics 4 for Magento

In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.

Jun 20, 2023

Server-side GTM extension for Magento 2

Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!

Jun 19, 2023

Conversion tracking on Shopify upsell page with sGTM

In this article you will find out how to start conversion tracking on Shopify upsell page with server Google Tag Manager and get additional income generated by upsells and have as accurate tracking as possible.

May 29, 2023

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

May 26, 2023

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

May 24, 2023

How to set up Klaviyo for Shopify via server Google Tag Manager

Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.

May 19, 2023

How Onyx Cookware measured 115% more value in Google Ads

In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.

May 16, 2023

How to easily add user agent and geo data to server Google Tag Manager

Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.

Apr 18, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Apr 13, 2023

How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)

Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.

Apr 11, 2023

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Apr 3, 2023

Comparison of Facebook Conversions API setup options

This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.

Mar 30, 2023

Facebook conversion API for WordPress

Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.

Mar 28, 2023

Server-side Google Analytics 4 for WordPress

In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by stape.

Mar 20, 2023

Facebook conversion API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.

Mar 15, 2023

Server-side Google Analytics 4 for Shopify

Learn how to set up server-side Google Analytics 4 for Shopify using the Stape server GTM app. Unlock more profound insights into your customer's journey and drive better conversions.

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