Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.
Liudmyla Kharchenko
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Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
Maryna Semidubarska
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Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
Maryna Semidubarska
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Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
Liudmyla Kharchenko
Jul 30, 2025
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
Uliana Lesiv
Jul 21, 2025
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
Liudmyla Kharchenko
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Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
Maryna Semidubarska
Jul 14, 2025
Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
Uliana Lesiv
Jul 10, 2025
Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
Maryna Semidubarska
Jul 8, 2025
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
Uliana Lesiv
Jul 4, 2025
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
Faris
Jul 3, 2025
Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%
Uliana Lesiv
Jul 2, 2025
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
Maryna Semidubarska
Jun 27, 2025
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
Maryna Semidubarska
Jun 25, 2025
Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
Liudmyla Kharchenko
Jun 24, 2025
Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
Uliana Lesiv
Jun 24, 2025
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Maryna Semidubarska
Jun 17, 2025
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Jun 11, 2025
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Uliana Lesiv
Jun 10, 2025
Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
Tymofii Sankov
May 28, 2025
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
May 27, 2025
