Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.
Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.