GTM
How to audit Google Tag Manager setup for better data
Find duplicate events, missing data, consent issues, and server container errors in your Google Tag Manager setup.
By Maryna SemidubarskaSep 2, 2026
All articles
CMS
Pandectes cookie banner setup for Shopify: complete guide
Complete guide to configuring the Pandectes GDPR compliant banner. Set up Consent Mode v2 with the app and Google Tag Manager for the Shopify store.
By Uliana LesivSep 15, 2026
CMS
How to fix “Cart data needs attention” in Google Ads for Shopify
Shopify triggers "Cart data needs attention" in Google Ads when Item IDs don't match Merchant Center. Here's how to fix it with Stape's Conversion Tracking app.
By Abdul KayiumAug 5, 2026
CMS
Shopify data layer guide: what it is, why it matters & best setup methods
Learn how a Shopify data layer works, what variables it contains, and compare the best setup methods for accurate eCommerce tracking.
By Tymofii SankovAug 4, 2026
Analytics platforms
How to set up Google Analytics 4: 2026 guide
See how to set up Google Analytics 4 step by step, verify tracking, and configure essential GA4 settings for accurate reports.
By Maryna SemidubarskaSep 15, 2026
Privacy
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
Ad platforms
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
By Luc NugterenJul 30, 2026
Ad platforms
How to configure the MCP Server for Google Ads
Simplify Google Ads management and campaign reporting with Stape’s MCP server solution. Find out how to configure an MCP Server in minutes.
By Mykhailo ZernovSep 4, 2026
Ad platforms
Google Ads offline conversion tracking via Google Sheets: no paid CRM needed
Set up Google Ads offline conversion tracking using web GTM, server GTM, Stape, and Google Sheets – no paid CRM, Zapier, or custom development required.
By Abdul KayiumJul 28, 2026
Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Use cases
AI that actually helps with measurement: Stape's AI Assistant and three free MCP servers
Stape's free MCP servers and AI Assistant bring AI into GTM, GA4, and server-side tracking. Here's what each tool does and when to reach for it.
By Manisha MistryJul 23, 2026
CMS
How to set up GTM on Shopify (all options explained)
Learn how to set up Google Tag Manager on Shopify for accurate ecommerce tracking, better data quality, and reliable analytics with this detailed guide.
By Tymofii SankovSep 17, 2026
Use cases
Claude MCP guide: use cases, setup & best practices
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
By Uliana LesivAug 19, 2026
