Blog
Safari ITP update limits cookies to 7 days for responses from 3rd party IPs
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
Jan 5, 2023How to set up Instagram Conversion API
In this blog post you can find out how to set up Instagram Conversion API and its benefits.
Jan 4, 2023What are webhooks and their use in server-side tracking
In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
Dec 30, 2022Facebook Conversion API vs. Facebook Pixel
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Dec 20, 2022Ways of offline conversion tracking
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Dec 15, 2022Why does your agency need to start implementing server-side tagging for clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Dec 1, 2022How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Nov 23, 2022Server-side tracking tools
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Oct 30, 2022Google Ads offline conversion using server GTM
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Oct 25, 2022Actionable tips to improve Facebook conversion attribution
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
Sep 30, 2022Mailgun tag for server Google Tag Manager
How to integrate Mailgun with your site using server Google Tag Manager container.
Sep 26, 2022Mixpanel tag for server Google Tag Manager
How to set up Mixpanel tag for server Google Tag Manager container
Sep 21, 2022How to anonymize user data in Google Analytics 4
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Sep 16, 2022Rakuten server-to-server tracking
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
Sep 15, 2022Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Sep 6, 2022EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
Aug 20, 2022Twitter conversion API tag for sGTM
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Aug 18, 2022How to set up Refersion tag using Google Tag Manager
Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
Aug 18, 2022How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
Aug 16, 2022Facebook offline conversion using server GTM
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Jul 22, 2022Pinterest conversion API
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Jul 19, 2022Facebook conversion API for ClickFunnels using server GTM
In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.
Jul 2, 2022Server-side cross-domain tracking using Cookie reStore tag
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Jun 6, 2022Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.
May 23, 2022Outbrain server-to-server tracking using sGTM
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.