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Add user IDs to the sGTM events data with Stape’s power-up

Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 25, 2024

Schedule power-up: a handy way to collect data from the database

Find out the use cases of Schedule power-up by Stape and schedule request sending easily.

Uliana Lesiv

Uliana Lesiv

Sep 25, 2024

Auto convert of webhook’s data in XML to JSON with Stape’s power-up

Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.

Uliana Lesiv

Uliana Lesiv

Sep 25, 2024

Cookieless tracking methods: compared and explained

If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.

Uliana Lesiv

Uliana Lesiv

Sep 24, 2024

Phone Number Formatter variable for Google Tag Manager container

Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.

Ivanna Holubovska

Ivanna Holubovska

Sep 23, 2024

Klaviyo Lookup variable for Google Tag Manager server container

Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.

Ivanna Holubovska

Ivanna Holubovska

Sep 23, 2024

How global data privacy laws affect user tracking strategies

Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 20, 2024

Top cloud databases for server GTM explained

Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.

Uliana Lesiv

Uliana Lesiv

Sep 20, 2024

Consent Parser variable for Google Tag Manager server container

Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.

Ivanna Holubovska

Ivanna Holubovska

Sep 19, 2024

File Proxy for higher data control

Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.

Uliana Lesiv

Uliana Lesiv

Sep 17, 2024

Privacy considerations and best practices for Facebook event matching

Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 13, 2024

Case Study: ROI Assist achieves a 33% increase in Facebook Ads tracking accuracy with Stape server-side tracking

Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking

Anastasiia Chorna

Anastasiia Chorna

Sep 12, 2024

Math variable for Google Tag Manager server container

Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.

Ivanna Holubovska

Ivanna Holubovska

Sep 11, 2024

Pub/Sub Publish tag for Google Tag Manager server container

Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.

Dan Murov

Dan Murov

Sep 9, 2024

What is event tracking in GA4: a guide to boosting your data insights

GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 9, 2024

User Data Extractor variable for Google Tag Manager server container

User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.

Ivanna Holubovska

Ivanna Holubovska

Sep 9, 2024

End-to-end guide on data layer in Google Tag Manager

Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.

Uliana Lesiv

Uliana Lesiv

Sep 6, 2024

Firestore Request Delay tag for Google Tag Manager server container

Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.

Ivanna Holubovska

Ivanna Holubovska

Sep 6, 2024

Duplicate Transaction Checker variable for Google Tag Manager server container

Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

Case study: Digital transformation agency records 15% less data loss with Stape

Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

Google Merchant Center Lookup variable for Google Tag Manager server container

Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

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