Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
All articles
CRM
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
By Josh SilverbauerJun 11, 2026
CMS
WooCommerce conversion tracking with server-side GTM
Set up WooCommerce server-side tracking with sGTM, Stape plugin, key store events, fixes, and platform checks.
By Maryna SemidubarskaOct 2, 2026
CMS
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
By Lars FriisJun 1, 2026
CMS
Debugging Shopify tracking with web and server GTM: a complete guide
Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
By Luc NugterenMay 29, 2026
Gateways
Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
By Manisha MistryMay 27, 2026
For agencies
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
By Maryna SemidubarskaSep 2, 2026
Marketing insights
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
CRM
Integrate Facebook with Odoo for automated lead tracking
Stape provides free solutions to integrate Facebook with the Odoo website. Automate lead and webhooks sending from CRM to Meta when the lead stage changes.
By Uliana LesivMay 15, 2026
Use cases
Why website tracking breaks and how to detect issues early
Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
By Uliana LesivSep 2, 2026
Ad platforms
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
Ad platforms
Meta attribution inaccuracy troubleshooting and fixing
Meta attribution can be inaccurate due to missing fbc/fbp, cookie restrictions, ad blockers, or misconfigured setups. Learn how to troubleshoot and fix it.
By Uliana LesivMay 6, 2026
Marketing insights
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
