Tracking
Why website tracking breaks and how to detect issues early
Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
By Uliana LesivSep 2, 2026
All articles
Tracking
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
Facebook
Meta attribution inaccuracy troubleshooting and fixing
Meta attribution can be inaccurate due to missing fbc/fbp, cookie restrictions, ad blockers, or misconfigured setups. Learn how to troubleshoot and fix it.
By Uliana LesivMay 6, 2026
Marketing insights
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
Tracking
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
By Manisha MistryApr 30, 2026
Tracking
Data discrepancies explained: causes, how to identify and fix
Most data mismatches aren’t bugs - they’re limitations. Learn how to identify discrepancies, uncover missing data causes, and take control of your tracking.
By Uliana LesivSep 2, 2026
Tracking
How to track Shopware conversions server-side with Stape
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
By Uliana LesivApr 22, 2026
Tracking
Drupal module for server Google Tag Manager
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
By Mykhailo ZernovApr 20, 2026
For agencies
Stape for agencies: how to pitch server-side tagging to clients who don't care at all about tagging
Most clients aren't tracking experts, and that's fine. Check out how to make a compelling case for server-side tracking in terms they actually care about.
By Josh SilverbauerApr 17, 2026
Tracking
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
By Kristian Krogh BangApr 16, 2026
Compliance insights
How to maximize data quantity and quality with Stape & Piano in a privacy-first setup
Explore key data privacy, compliance, and security challenges, and discover practical solutions with Stape and Piano to optimize your data strategy.
By Nicolas HinterneschApr 15, 2026
Playbooks & Free PDFs
Meta Omnichannel Ads playbook: requirements, setup, and best practices
Learn how to set up Meta Omnichannel Ads and track offline events
By Uliana LesivApr 13, 2026
Facebook
Meta Custom Audiences guide: how to create and automate
Increase ROAS by targeting high-intent users with Meta Custom Audiences. Reach leads, work on retention, and use server-side tracking to ensure data accuracy.
By Uliana LesivSep 14, 2026
