Blog/All
Digital marketing effectiveness: key KPIs and tools for 2026
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
Maryna Semidubarska
Apr 13, 2026
22 Questions on conversion tracking
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
Maryna Semidubarska
Apr 13, 2026
Proven strategies to improve data quality and integrity
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
Liudmyla Kharchenko
Feb 18, 2026
Lead acquisition guide: how to get quality leads
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
Uliana Lesiv
Aug 20, 2025
How to collect and use customer data for marketing
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
Liudmyla Kharchenko
Sep 12, 2025
Marketing spend optimization: smart ways to cut waste and improve results
Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
Maryna Semidubarska
Apr 10, 2026
36% more conversions with server-side Google Ads tracking for Shopify | Lars Friis
Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
Uliana Lesiv
Sep 24, 2025
How to configure consent management using GTM and Axeptio
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
Uliana Lesiv
Sep 12, 2025
Google Tag Gateway + Stape Gateway: first-party tagging setup
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
Faris
Sep 19, 2025
93% more conversions attributed to Meta ads | Forward Media Turkey
Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%
Uliana Lesiv
Oct 21, 2025
CDP vs CRM: what’s the real difference and when to use both
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
Maryna Semidubarska
Apr 29, 2026
Google Tag Manager consultant: what they do and when to hire one
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
Maryna Semidubarska
Sep 12, 2025
What's new in Amazon advertising for 2026?
Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
Liudmyla Kharchenko
Dec 31, 2025
LinkedIn conversion tracking explained
Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
Uliana Lesiv
Apr 3, 2026
Facebook ads for real estate: advanced 2026 guide
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Maryna Semidubarska
Apr 2, 2026
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Sep 12, 2025
Google Tag Gateway explained
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Uliana Lesiv
Sep 12, 2025
A guide on how to set up Google Ads conversion tracking in 2026
Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
Tymofii Sankov
Apr 13, 2026
Server-side tagging guide: benefits and tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
Oct 7, 2025
Marketing ROI: calculation, benchmarks, and strategies to improve it
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
Mar 24, 2026
How to configure consent management using GTM and iubenda
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
Uliana Lesiv
Sep 12, 2025