CMS
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
By Lars FriisJun 1, 2026
All articles
CMS
Debugging Shopify tracking with web and server GTM: a complete guide
Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
By Luc NugterenMay 29, 2026
Gateways
Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
By Manisha MistryMay 27, 2026
For agencies
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
By Maryna SemidubarskaSep 2, 2026
Marketing insights
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
CRM
Integrate Facebook with Odoo for automated lead tracking
Stape provides free solutions to integrate Facebook with the Odoo website. Automate lead and webhooks sending from CRM to Meta when the lead stage changes.
By Uliana LesivMay 15, 2026
Use cases
Why website tracking breaks and how to detect issues early
Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
By Uliana LesivSep 2, 2026
Ad platforms
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
Ad platforms
Meta attribution inaccuracy troubleshooting and fixing
Meta attribution can be inaccurate due to missing fbc/fbp, cookie restrictions, ad blockers, or misconfigured setups. Learn how to troubleshoot and fix it.
By Uliana LesivMay 6, 2026
Marketing insights
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
By Nicolai HesselholdtMay 4, 2026
sGTM
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
By Manisha MistryApr 30, 2026
Use cases
Data discrepancies explained: causes, how to identify and fix
Most data mismatches aren’t bugs - they’re limitations. Learn how to identify discrepancies, uncover missing data causes, and take control of your tracking.
By Uliana LesivSep 2, 2026
CMS
How to track Shopware conversions server-side with Stape
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
By Uliana LesivApr 22, 2026
