Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Updated Oct 24, 2022Server-side tagging use cases
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Updated Dec 26, 2023How to set up tagging server URL for server GTM
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Updated Mar 21, 2024How to start with server-side tracking
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Updated Oct 24, 2022Awin server-to-server tracking using server Google Tag Manager
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
Updated Oct 24, 2022Server-side tagging vs client-side tagging
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Updated Mar 13, 2024Server-side Google Tag Manager errors and how to fix them
Do you have trouble setting up your cloud server container for Google Tag Manager? This blog post will help you troubleshoot the errors and get your tagging server running. Find out about the most popular errors with solutions and tips on how to fix them.
Updated Mar 27, 2022Taboola server-side tracking using server Google Tag Manager
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
Updated Oct 24, 2022What is Server-Side Tagging?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Jan 21, 2022How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Updated Oct 24, 2022Benefits of server-side tagging
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
Updated Feb 21, 2024How to switch server GTM hosting from Google Cloud to stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
Updated Oct 24, 2022Server-side tracking and GDPR
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Updated Oct 24, 2022How to set up server-side affiliate tracking using server Google Tag Manager
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
Updated Feb 5, 2022Track user source/medium flow using server Google Tag Manager
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Updated Feb 5, 2022How to easily maintain Facebook Test ID in your Google Tag Manager Server container
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
Updated Apr 19, 2024Benefits of stape hosting for Google Tag Manager server
Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...
Updated Oct 24, 2022How to create data layer for server-side Google Tag Manager
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Updated Oct 24, 2022What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Updated Apr 11, 2024How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine
What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.
Updated Mar 15, 2024How to set up Meta Conversions API Gateway
Learn how to configure the Meta Conversions API Gateway using Stape in this step-by-step guide.
Updated Mar 14, 2024Conversions API Gateway: The easiest way to implement Meta Conversions API
Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.
Updated Mar 15, 2024Debug incoming webhooks in Google Tag Manager server preview
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
Updated Mar 15, 2024Avoid Google Tag Manager blocking by Adblockers
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
Updated Feb 5, 2022Send data from CRM to Facebook conversion API using webhooks
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.