Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Liudmyla Kharchenko
Jul 26, 2024
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Uliana Lesiv
Jul 25, 2024
Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.
Ivanna Holubovska
Jul 22, 2024
GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.
Liudmyla Kharchenko
Jul 19, 2024
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Uliana Lesiv
Jul 18, 2024
Stape's BigCommerce app: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.
Uliana Lesiv
Jul 17, 2024
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
Liudmyla Kharchenko
Jul 16, 2024
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Liudmyla Kharchenko
Jul 12, 2024
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
Uliana Lesiv
Jul 10, 2024
Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Ivanna Holubovska
Jul 4, 2024
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Ivanna Holubovska
Jun 26, 2024
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Jun 21, 2024
Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Ivanna Holubovska
Jun 13, 2024
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Jun 12, 2024
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
Ivanna Holubovska
Jun 10, 2024
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
Alex Held
Jun 7, 2024
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Jun 5, 2024
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Ivanna Holubovska
May 28, 2024
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
Liudmyla Kharchenko
May 28, 2024
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
Liudmyla Kharchenko
May 20, 2024
Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.
Ivanna Holubovska
May 16, 2024
