Blog/All
How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
Vlad Kononov
Oct 23, 2025
Is it possible to configure server-side tracking for Bing/Microsoft Ads?
Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.
Uliana Lesiv
Sep 12, 2025
How to integrate Facebook Pixel with a web GTM container
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
Uliana Lesiv
Oct 23, 2025
How to set up AdRoll tag using server GTM
Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.
Uliana Lesiv
Sep 12, 2025
How to set up Sendlane tag using server GTM
Configure the Sendlane tag for server GTM using Stape’s tag. Set up event tracking, add contacts to lists, and start server-side tracking.
Uliana Lesiv
Nov 7, 2025
How to set up Adtraction tag using server GTM
Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.
Uliana Lesiv
Jul 3, 2025
You've sent potentially violating personal data to Meta: what to do
Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
Liudmyla Kharchenko
Apr 14, 2025
Spotify ads | pros and cons and how much cost?
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Ivanna Holubovska
Sep 17, 2025
Significant reduction in hosting costs with server-side tracking | ZweiDigital
Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.
Ivanna Holubovska
Apr 28, 2025
37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital
Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.
Ivanna Holubovska
Mar 20, 2026
15% to 30% more complete data in Meta Events Manager | Hide and Seek
Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.
Uliana Lesiv
Aug 26, 2025
Marketing Data Enrichment
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
Ivanna Holubovska
Aug 6, 2025
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Alex Held
Apr 22, 2026
GTM best practices and tracking tags for 2026
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Uliana Lesiv
Dec 30, 2025
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Uliana Lesiv
Aug 5, 2025
What should marketers expect from Snapchat Ads?
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
Tymofii Sankov
Jul 8, 2025
Using Stape SDKs for server-side tracking
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Alex Held
Apr 8, 2025
What is Conversions API? How does it work & most popular platforms
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
Ivanna Holubovska
Apr 29, 2026
How Eyk integrated Stape to give eCommerce teams control over attribution data
Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.
Ivanna Holubovska
May 27, 2025
Targeted advertising: what is and how to improve?
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
Ivanna Holubovska
May 8, 2026
Marketing attribution models: which one to choose in 2026
In this post, you will learn how choosing the right marketing attribution model in 2026 can help you optimize cross-channel attribution for better ROI.
Liudmyla Kharchenko
Apr 29, 2026