GTM
Fix inconsistent event IDs caused by GTM tag sequencing
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
All articles
AI/MCP
Understanding AI browser tracking: marketer and analyst guide
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
Ad platforms
Ad tags & Click tags: everything you need to know about ad tracking
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
By Ivanna HolubovskaAug 6, 2026
Gateways
sGTM vs Gateways: what to choose and why
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
By Maryna SemidubarskaSep 11, 2026
Use cases
Advanced bot traffic guide: filtering, prevention, and blocking
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
By Tymofii SankovAug 23, 2026
Use cases
Track CLTV conversions for lead generation with Google Sheets Reader
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
By Mariia AkrybaiAug 3, 2026
Analytics platforms
Piano Analytics server-side tracking configuration guide
Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.
By Uliana LesivMay 8, 2026
sGTM
How to set up Eulerian with server GTM
Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
By Maryna SemidubarskaJan 5, 2026
Use cases
Server-side tracking for iGaming industry
Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.
By Vlad KononovDec 24, 2025
Use cases
Website tracking and analytics audit made easy
Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.
By Maryna SemidubarskaSep 30, 2026
Privacy
Digital Omnibus: What you need to know & steps before rollout
End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.
By Uliana LesivDec 19, 2025
AI/MCP
How to configure the MCP Server for Google Analytics 4
Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.
By Uliana LesivSep 8, 2026
Marketing insights
30 tools every marketing agency should know
Explore the top 30 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.
By Liudmyla KharchenkoAug 4, 2026
