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Tag status “failed” in GTM: the reasons and solutions

Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 26, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Uliana Lesiv

Uliana Lesiv

Jul 25, 2024

How to use pre-built GTM container templates for your Shopify store

Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.

Ivanna Holubovska

Ivanna Holubovska

Jul 22, 2024

What is Protected Audience API?

GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 19, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

Uliana Lesiv

Uliana Lesiv

Jul 18, 2024

Server-side GTM app for BigCommerce

Stape's BigCommerce app: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.

Uliana Lesiv

Uliana Lesiv

Jul 17, 2024

Tag status “still running” in GTM: the reasons and solutions

Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 16, 2024

How server-side tracking affects paid campaign attribution

Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 12, 2024

How to set up Piwik Pro Tag using server Google Tag Manager

Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.

Uliana Lesiv

Uliana Lesiv

Jul 10, 2024

How to set up Enhanced Conversions for GA4 and Google Ads

Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2024

Why is Google Tag Manager preview mode not working?

Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.

Ivanna Holubovska

Ivanna Holubovska

Jun 26, 2024

Cookieless retargeting: how to retarget in a cookieless world

Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 21, 2024

Case Study: Finnish sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

Ivanna Holubovska

Ivanna Holubovska

Jun 13, 2024

Cookieless targeting: how does it work?

Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 12, 2024

Decline in Google Ads remarketing audiences

Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.

Ivanna Holubovska

Ivanna Holubovska

Jun 10, 2024

Unassigned and not set traffic source in GA4

Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.

Alex Held

Alex Held

Jun 7, 2024

Cookieless advertising: strategies and solutions

Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 5, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

Ivanna Holubovska

Ivanna Holubovska

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 28, 2024

Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting

Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 20, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.

Ivanna Holubovska

Ivanna Holubovska

May 16, 2024

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