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Meta CAPI for Shopify via server GTM

Learn how to set up Facebook Conversion API for Shopify using Stape’s server GTM app. Step-by-step guide covering configuration, triggers, and verification.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

ASENTO measuring 62% more revenue for WoodUpp with server-side tracking

Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.

Ivanna Holubovska

Ivanna Holubovska

Aug 20, 2024

Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking

Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 16, 2024

Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM

Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.

Uliana Lesiv

Uliana Lesiv

Aug 16, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

Uliana Lesiv

Uliana Lesiv

Aug 15, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Uliana Lesiv

Uliana Lesiv

Aug 12, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 5, 2024

Server-side Google Analytics 4 for BigCommerce

Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.

Uliana Lesiv

Uliana Lesiv

Jul 29, 2024

How to use pre-built GTM container templates for WooCommerce

WooCommerce is a customizable e-commerce platform for WordPress, enabling businesses to sell products online with ease and flexibility.

Ivanna Holubovska

Ivanna Holubovska

Jul 29, 2024

Consent Management in Microsoft (Bing)

Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.

Ivanna Holubovska

Ivanna Holubovska

Jul 29, 2024

Tag status “failed” in GTM: the reasons and solutions

Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 26, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Uliana Lesiv

Uliana Lesiv

Jul 25, 2024

How to use pre-built GTM container templates for your Shopify store

Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.

Ivanna Holubovska

Ivanna Holubovska

Jul 22, 2024

What is Protected Audience API?

GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 19, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

Uliana Lesiv

Uliana Lesiv

Jul 18, 2024

Server-side GTM app for BigCommerce

Stape's BigCommerce app: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.

Uliana Lesiv

Uliana Lesiv

Jul 17, 2024

Tag status “still running” in GTM: the reasons and solutions

Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 16, 2024

How server-side tracking affects paid campaign attribution

Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 12, 2024

How to set up Piwik Pro Tag using server Google Tag Manager

Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.

Uliana Lesiv

Uliana Lesiv

Jul 10, 2024

How to set up Enhanced Conversions for GA4 and Google Ads

Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2024

Why is Google Tag Manager preview mode not working?

Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.

Ivanna Holubovska

Ivanna Holubovska

Jun 26, 2024

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