In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.
Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.
In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.
In this guide find out how to set up Facebook conversion API for Shopify using Stape server Google Tag Manager app for Shopify.
Learn how to set up server-side Google Analytics 4 for Shopify using the Stape server GTM app. Unlock more profound insights into your customer's journey and drive better conversions.
Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
In this blog post you can find out how to set up Instagram Conversion API and its benefits.
In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
How to integrate Mailgun with your site using server Google Tag Manager container.
How to set up Mixpanel tag for server Google Tag Manager container
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
