Privacy
How to protect your data from loss and leakage
Protect your data from loss and leakage with server-side tracking. Filter, validate, and control what reaches analytics and ad platforms.
By Maryna SemidubarskaMar 20, 2026
All articles
Ad platforms
Google's new additional sources measurement feature
Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
By Uliana LesivMar 19, 2026
Marketing insights
Meta omnichannel ads guide: sync online & offline conversions
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
By Uliana LesivSep 14, 2026
sGTM
New customer tracking with sGTM and Data Store: a complete guide
Accurately track new vs. returning customers with server-side GTM and Data Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
Playbooks & Free PDFs
Agency handbook: server-side tracking for agencies
Download the agency handbook to improve tracking accuracy, pitch server-side tracking with confidence, and grow recurring revenue streams with Stape
By Ira HolubovskaMar 2, 2026
For agencies
How to prove server-side tracking ROI to clients and stakeholders
Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Requests Analytics, GA4, and ad platforms.
By Maryna SemidubarskaSep 30, 2026
GTM
Fix inconsistent event IDs caused by GTM tag sequencing
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
AI/MCP
Understanding AI browser tracking: marketer and analyst guide
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
Ad platforms
Ad tags & Click tags: everything you need to know about ad tracking
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
By Ivanna HolubovskaAug 6, 2026
Gateways
sGTM vs Gateways: what to choose and why
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
By Maryna SemidubarskaSep 11, 2026
Use cases
Advanced bot traffic guide: filtering, prevention, and blocking
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
By Tymofii SankovAug 23, 2026
Use cases
Track CLTV conversions for lead generation with Google Sheets Reader
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
By Mariia AkrybaiAug 3, 2026
Analytics platforms
Piano Analytics server-side tracking configuration guide
Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.
By Uliana LesivMay 8, 2026
