Blog/All
Advanced eCommerce performance analytics for 2026
Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Ivanna Holubovska
Apr 13, 2026
How to improve PPC performance | Guide for 2026
Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Ivanna Holubovska
Apr 29, 2026
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
Alex Held
Jul 9, 2025
Attribution tracking guide
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 22, 2025
10 tips how to optimize Facebook Ads for better performance in 2026
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
Ivanna Holubovska
Mar 24, 2026
How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
Vlad Kononov
Oct 23, 2025
Is it possible to configure server-side tracking for Bing/Microsoft Ads?
Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.
Uliana Lesiv
Sep 12, 2025
How to integrate Facebook Pixel with a web GTM container
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
Uliana Lesiv
Oct 23, 2025
How to set up AdRoll tag using server GTM
Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.
Uliana Lesiv
Sep 12, 2025
How to set up Sendlane tag using server GTM
Configure the Sendlane tag for server GTM using Stape’s tag. Set up event tracking, add contacts to lists, and start server-side tracking.
Uliana Lesiv
Nov 7, 2025
How to set up Adtraction tag using server GTM
Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.
Uliana Lesiv
Jul 3, 2025
You've sent potentially violating personal data to Meta: what to do
Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
Liudmyla Kharchenko
Apr 14, 2025
Spotify ads | pros and cons and how much cost?
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Ivanna Holubovska
Sep 17, 2025
Significant reduction in hosting costs with server-side tracking | ZweiDigital
Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.
Ivanna Holubovska
Apr 28, 2025
37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital
Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.
Ivanna Holubovska
Mar 20, 2026
15% to 30% more complete data in Meta Events Manager | Hide and Seek
Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.
Uliana Lesiv
Aug 26, 2025
Marketing Data Enrichment
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
Ivanna Holubovska
Aug 6, 2025
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Alex Held
Apr 22, 2026
GTM best practices and tracking tags for 2026
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Uliana Lesiv
Dec 30, 2025
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Uliana Lesiv
Aug 5, 2025
What should marketers expect from Snapchat Ads?
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
Tymofii Sankov
Jul 8, 2025