Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
How to integrate Mailgun with your site using server Google Tag Manager container.
How to set up Mixpanel tag for server Google Tag Manager container
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
In this article, I will show the Stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
The Stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
Learn how to set up server-side GTM for multiple domains with Stape. When to use a single sGTM container, how to map custom domains, and handle multiple tagging server URLs.
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
