GTM
How to fix GTM tags not firing with the All Pages trigger
If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
By Mykhailo ZernovDec 2, 2025
All articles
Ad platforms
Track Google Ads Conversions using Data Manager API
Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
By Uliana LesivSep 14, 2026
Use cases
Beyond the basics: unexpected server-side tracking wins from real projects
Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
By Liudmyla KharchenkoNov 21, 2025
ESP/Email
How to improve Klaviyo event tracking: a guide to better data collection
Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
By Dan MurovNov 20, 2025
Marketing insights
What is marketing mix modeling? MMM decoded
Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
By Maryna SemidubarskaApr 3, 2026
sGTM
Web tracking explained: infographics
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
By Maryna SemidubarskaNov 13, 2025
CRM
Send data from Salesforce to platform you need with Stape's app
Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.
By Uliana LesivFeb 20, 2026
sGTM
Make your A/B tests smarter with server-side tracking
Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
By Liudmyla KharchenkoSep 18, 2026
Use cases
Data Store use cases: how it supports your tracking needs
Data Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.
By Mykhailo ZernovSep 9, 2026
CRM
Stape's Conversion Tracking CRM Apps: use cases and benefits
Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.
By Uliana LesivSep 14, 2026
CRM
Send data to required platform from Zoho CRM with Stape's app
Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.
By Uliana LesivFeb 20, 2026
CRM
Report HighLevel Opportunity statuses to required platform with Stape
Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.
By Uliana LesivMay 14, 2026
Marketing insights
New ways to improve conversion rate
The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.
By Maryna SemidubarskaSep 7, 2026
