Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Jun 21, 2024
Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Ivanna Holubovska
Jun 13, 2024
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Jun 12, 2024
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
Ivanna Holubovska
Jun 10, 2024
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
Alex Held
Jun 7, 2024
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Jun 5, 2024
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Ivanna Holubovska
May 28, 2024
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
Liudmyla Kharchenko
May 28, 2024
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
Liudmyla Kharchenko
May 20, 2024
Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.
Ivanna Holubovska
May 16, 2024
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
Ivanna Holubovska
May 13, 2024
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
May 9, 2024
Optimize lead tracking with Facebook Leads Tag in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
Ivanna Holubovska
Apr 30, 2024
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Ivanna Holubovska
Apr 22, 2024
Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
Ivanna Holubovska
Apr 16, 2024
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to protect sensitive data and optimize campaigns.
Alex Held
Apr 15, 2024
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Ivanna Holubovska
Apr 12, 2024
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Ivanna Holubovska
Apr 11, 2024
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
Ivanna Holubovska
Apr 2, 2024
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
Ivanna Holubovska
Mar 25, 2024
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Alex Held
Mar 14, 2024
