Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Optimize lead tracking with Facebook Leads Tag in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to protect sensitive data and optimize campaigns.
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.