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Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

Ivanna Holubovska

Ivanna Holubovska

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 28, 2024

Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting

Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 20, 2024

ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.

Ivanna Holubovska

Ivanna Holubovska

May 16, 2024

Webgains server-to-server conversion tracking

Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.

Ivanna Holubovska

Ivanna Holubovska

May 13, 2024

Zero and first-party data explained

Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 9, 2024

Facebook Leads tag for server Google Tag Manager

Optimize lead tracking with Facebook Leads Tag in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.

Ivanna Holubovska

Ivanna Holubovska

Apr 30, 2024

McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Ivanna Holubovska

Ivanna Holubovska

Apr 22, 2024

dofollow A/B testing client- and server-side tracking with a Dutch Research Institute

Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.

Ivanna Holubovska

Ivanna Holubovska

Apr 16, 2024

Profit Over Ad Spend based tracking for Google Ads and Google Analytics

Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to protect sensitive data and optimize campaigns.

Alex Held

Alex Held

Apr 15, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Ivanna Holubovska

Ivanna Holubovska

Apr 12, 2024

DataLemon & Selectika: onboarding boost and cost savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Ivanna Holubovska

Ivanna Holubovska

Apr 11, 2024

Make your tracking HIPAA-compliant

HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.

Ivanna Holubovska

Ivanna Holubovska

Apr 2, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Ivanna Holubovska

Ivanna Holubovska

Mar 25, 2024

Filtering spam in GA4 using server-side GTM and Stape’s Bot Detection

Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.

Alex Held

Alex Held

Mar 14, 2024

Guide to debugging and monitoring server-side tracking configuration

Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.

Ivanna Holubovska

Ivanna Holubovska

Feb 26, 2024

Danish Market-leader improves Google Ads-measurability by 17%

In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.

Ivanna Holubovska

Ivanna Holubovska

Feb 19, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Ivanna Holubovska

Ivanna Holubovska

Feb 16, 2024

The impact of third-party cookie deprecation on affiliate marketing

Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.

Ivanna Holubovska

Ivanna Holubovska

Jan 29, 2024

Server-to-server tracking in server Google Tag Manager

Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.

Ivanna Holubovska

Ivanna Holubovska

Jan 11, 2024

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Ivanna Holubovska

Ivanna Holubovska

Dec 13, 2023

Try Stape for all things server-sideright now!