Use cases
Website tracking and analytics audit made easy
Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.
By Maryna SemidubarskaSep 30, 2026
All articles
Privacy
Digital Omnibus: What you need to know & steps before rollout
End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.
By Uliana LesivDec 19, 2025
AI/MCP
How to configure the MCP Server for Google Analytics 4
Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.
By Uliana LesivSep 8, 2026
Marketing insights
30 tools every marketing agency should know
Explore the top 30 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.
By Liudmyla KharchenkoAug 4, 2026
Ad platforms
TikTok Ads conversion tracking: cost and conversion rate insights
Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.
By Tymofii SankovSep 30, 2026
Marketing insights
What are conversion lift studies? CLS and MMM explained
Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.
By Maryna SemidubarskaJul 31, 2026
Ad platforms
Meta's profit-based campaign optimization: use cases and setup
Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.
By Uliana LesivAug 7, 2026
GTM
How to fix GTM tags not firing with the All Pages trigger
If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
By Mykhailo ZernovDec 2, 2025
Ad platforms
Track Google Ads Conversions using Data Manager API
Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
By Uliana LesivSep 14, 2026
Use cases
Beyond the basics: unexpected server-side tracking wins from real projects
Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
By Liudmyla KharchenkoNov 21, 2025
ESP/Email
How to improve Klaviyo event tracking: a guide to better data collection
Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
By Dan MurovNov 20, 2025
Marketing insights
What is marketing mix modeling? MMM decoded
Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
By Maryna SemidubarskaApr 3, 2026
sGTM
Web tracking explained: infographics
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
By Maryna SemidubarskaNov 13, 2025
