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Server-side conversion tracking in Google Ads (Adwords)

Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance. In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.

Ira Holubovska

Ira Holubovska

Jan 22, 2021

Improving website page speed with the help of Google Tag Manager server-side tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.

Ira Holubovska

Ira Holubovska

Dec 18, 2020

How to export Google Analytics 4 raw data to BigQuery

Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.

Ira Holubovska

Ira Holubovska

Nov 26, 2020

How to send all GA event data to your URL/Site/CRM

Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.

Ira Holubovska

Ira Holubovska

Nov 25, 2020

How to filter Google Analytics spam with the help of Google Tag Manager server-side tagging

What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.

Ira Holubovska

Ira Holubovska

Nov 22, 2020

How to set up GA4 tracking using Google Tag Manager server-side container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

Ira Holubovska

Ira Holubovska

Nov 12, 2020

Google Tag Manager server-side tracking as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

Ira Holubovska

Ira Holubovska

Oct 25, 2020

Server-side tagging for WordPress

Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape plugin in this quick and easy guide!

Ira Holubovska

Ira Holubovska

Oct 16, 2020

How to add a custom domain to the Google Tag Manager server container

Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.

Ira Holubovska

Ira Holubovska

Oct 6, 2020

How to set up Google Tag Manager server container

Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.

Ira Holubovska

Ira Holubovska

Oct 4, 2020

What is Google Tag Manager server-side tracking?

GTM server-side tagging is a tracking method that improves data accuracy, boosts performance, and enhances privacy by routing tracking data through your server.

Ira Holubovska

Ira Holubovska

Sep 30, 2020

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