Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.
Ira Holubovska
Apr 1, 2021
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
Ira Holubovska
Mar 12, 2021
This article will show you how to set up Facebook conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.
Ira Holubovska
Feb 11, 2021
Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance. In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
Ira Holubovska
Jan 22, 2021
Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.
Ira Holubovska
Dec 18, 2020
Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.
Ira Holubovska
Nov 26, 2020
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
Ira Holubovska
Nov 25, 2020
In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Ira Holubovska
Nov 12, 2020
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
Ira Holubovska
Oct 25, 2020
Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape plugin in this quick and easy guide!
Ira Holubovska
Oct 16, 2020
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
Ira Holubovska
Oct 6, 2020
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.
Ira Holubovska
Oct 4, 2020
GTM server-side tagging is a tracking method that improves data accuracy, boosts performance, and enhances privacy by routing tracking data through your server.
Ira Holubovska
Sep 30, 2020
