Privacy
What is first-party data and how to use it?
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
By Tymofii SankovSep 18, 2026
All articles
For agencies
Why are there no alternatives to Stape?
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
By Liudmyla KharchenkoSep 1, 2025
CRM
How to set up PipeDrive tag using server GTM
Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.
By Uliana LesivJul 3, 2025
Gateways
What is Signals Gateway & Setup Guide
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
By Ivanna HolubovskaSep 26, 2025
Marketing insights
How to optimize Google Ads performance in 2026
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
By Uliana LesivSep 28, 2026
Ad platforms
How to set up Google Ads Conversion Adjustments tag via server GTM
Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.
By Alex HeldSep 18, 2025
Ad platforms
How to set up Yelp Conversions API tag using server GTM
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
By Uliana LesivJul 3, 2025
sGTM
How to set up ShareASale tag using server GTM
Check how to set up ShareASale conversion tracking with GTM using Stape’s tag. Get accurate tracking, strong security, and benefits of server-side tracking.
By Uliana LesivMay 14, 2026
sGTM
How to set up Quora CAPI tag using server GTM
Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.
By Uliana LesivJul 3, 2025
Privacy
Personally Identifiable Information (PII) data explained
Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.
By Liudmyla KharchenkoOct 5, 2026
sGTM
How to set up Nextdoor CAPI tag using server GTM
Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.
By Uliana LesivJul 3, 2025
Ad platforms
Facebook tracking guide for 2026
In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.
By Uliana LesivSep 29, 2026
Privacy
Third-party cookies: detailed guide & news, insights for 2026
Learn what third-party cookies are, how they impact digital marketing, and how to manage them, and compliance tips.
By Liudmyla KharchenkoAug 18, 2026
