Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
Ira Holubovska
Feb 8, 2022
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ira Holubovska
Jan 31, 2022
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Ira Holubovska
Jan 21, 2022
Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
Ivanna Holubovska
Jan 12, 2022
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
Ira Holubovska
Jan 8, 2022
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
Ira Holubovska
Dec 14, 2021
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
Ira Holubovska
Dec 5, 2021
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
Ira Holubovska
Nov 30, 2021
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
Ira Holubovska
Nov 27, 2021
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
Ira Holubovska
Nov 26, 2021
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ira Holubovska
Oct 23, 2021
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ira Holubovska
Oct 22, 2021
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
Ira Holubovska
Oct 1, 2021
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
Ira Holubovska
Sep 20, 2021
Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
Ira Holubovska
Sep 16, 2021
Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Ira Holubovska
Sep 11, 2021
Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
Ira Holubovska
Sep 6, 2021
This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
Ira Holubovska
Aug 28, 2021
HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
Ira Holubovska
Aug 26, 2021
By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
Ira Holubovska
Aug 20, 2021
Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.
Ira Holubovska
Aug 16, 2021
