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How to connect Google Service Account to Stape

Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.

Ira Holubovska

Ira Holubovska

Apr 9, 2022

Snapchat CAPI explained & full setup guide

Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.

Ira Holubovska

Ira Holubovska

Apr 3, 2022

SendGrid tag for server Google Tag Manager

Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.

Ira Holubovska

Ira Holubovska

Mar 23, 2022

How to send Twilio SMS using server Google Tag Manager

Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.

Ira Holubovska

Ira Holubovska

Mar 18, 2022

Consent mode in server Google Tag Manager

In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

Ira Holubovska

Ira Holubovska

Mar 15, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Ira Holubovska

Ira Holubovska

Mar 8, 2022

Server-side tracking use cases

Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.

Ira Holubovska

Ira Holubovska

Mar 8, 2022

How to set up tagging server URL for server GTM

Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.

Ira Holubovska

Ira Holubovska

Mar 2, 2022

How to set up server-side tracking

Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.

Ivanna Holubovska

Ivanna Holubovska

Feb 26, 2022

Awin server-to-server tracking using server Google Tag Manager

Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.

Ira Holubovska

Ira Holubovska

Feb 18, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Ira Holubovska

Ira Holubovska

Feb 15, 2022

Common Google Tag Manager errors and mistakes (+ solutions)

Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.

Ira Holubovska

Ira Holubovska

Feb 11, 2022

Taboola server-side tracking using server Google Tag Manager

Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.

Ira Holubovska

Ira Holubovska

Feb 8, 2022

What is server-side tracking?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

Ira Holubovska

Ira Holubovska

Jan 31, 2022

How to use Facebook events if you cannot verify the domain

How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.

Ira Holubovska

Ira Holubovska

Jan 21, 2022

Server-side tracking benefits: what it is and why it matters in 2025

Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.

Ivanna Holubovska

Ivanna Holubovska

Jan 12, 2022

How to switch server GTM hosting from Google Cloud to Stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.

Ira Holubovska

Ira Holubovska

Jan 8, 2022

Server-side tracking and GDPR

Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.

Ira Holubovska

Ira Holubovska

Dec 14, 2021

How to set up server-side affiliate tracking using server Google Tag Manager

Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.

Ira Holubovska

Ira Holubovska

Dec 5, 2021

Track user source/medium flow using server Google Tag Manager

This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.

Ira Holubovska

Ira Holubovska

Nov 30, 2021

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.

Ira Holubovska

Ira Holubovska

Nov 27, 2021

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