In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Ira Holubovska
Nov 12, 2020
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
Ira Holubovska
Oct 25, 2020
Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape plugin in this quick and easy guide!
Ira Holubovska
Oct 16, 2020
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
Ira Holubovska
Oct 6, 2020
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.
Ira Holubovska
Oct 4, 2020
GTM server-side tagging is a tracking method that improves data accuracy, boosts performance, and enhances privacy by routing tracking data through your server.
Ira Holubovska
Sep 30, 2020
