Marketing insights
Compare marketing attribution models, learn which one fits your business, and use it for cross-channel optimization and data-driven decisions in 2026.
By Liudmyla KharchenkoAug 3, 2026
Analytics platforms
Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
By Maryna SemidubarskaJul 31, 2026
CRM
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
By Maryna SemidubarskaJul 31, 2026
Marketing insights
Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.
By Maryna SemidubarskaJul 31, 2026
Tracking
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
Stape Gateway
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
By Uliana LesivJul 30, 2026
Tracking
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
By Luc NugterenJul 30, 2026
Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
By Uliana LesivJul 28, 2026
Magento
Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.
By Uliana LesivJul 28, 2026
Shopify
Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of Stape's Conversion Tracking app.
By Ivanna HolubovskaJul 28, 2026
Google Ads
Set up Google Ads offline conversion tracking using web GTM, server GTM, Stape, and Google Sheets – no paid CRM, Zapier, or custom development required.
By Abdul KayiumJul 28, 2026
CRM
Transfer data on Deals from Pipedrive to any platform using the Stape Conversion Tracking app. Fuel Meta algorithms, improve campaigns, and track offline conversions.
By Uliana LesivJul 28, 2026
Wix
Wix is a leading platform for creating websites. Learn how to set up Stape Conversion Tracking app for server-side tracking to enhance data accuracy and improve tracking.
By Ivanna HolubovskaJul 27, 2026
