Tracking
Using Stape SDKs for server-side tracking
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
By Alex HeldApr 8, 2025
All articles
Tracking
What is Conversions API? How does it work & most popular platforms
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
By Ivanna HolubovskaSep 18, 2026
Marketing insights
Targeted advertising: what is and how to improve?
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
By Ivanna HolubovskaMay 8, 2026
Marketing insights
Marketing attribution models: which one to choose in 2026
Compare marketing attribution models, learn which one fits your business, and use it for cross-channel optimization and data-driven decisions in 2026.
By Liudmyla KharchenkoAug 3, 2026
GTM templates
How to set up GoHighLevel tag using server GTM
Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.
By Uliana LesivApr 8, 2025
Tracking
Step-by-step guide to deleting a GTM container
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
By Uliana LesivApr 3, 2026
GTM templates
How to set up Salesforce tag using server GTM
Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.
By Uliana LesivJul 22, 2025
Marketing insights
Data trends in digital marketing for 2026
Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.
By Uliana LesivAug 18, 2026
Tracking
What is first-party data and how to use it?
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
By Tymofii SankovSep 18, 2026
Tracking
Why are there no alternatives to Stape?
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
By Liudmyla KharchenkoSep 1, 2025
GTM templates
How to set up PipeDrive tag using server GTM
Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.
By Uliana LesivJul 3, 2025
Tracking
What is Signals Gateway & Setup Guide
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
By Ivanna HolubovskaSep 26, 2025
Marketing insights
How to optimize Google Ads performance in 2026
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
By Uliana LesivSep 28, 2026
