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Type Сonvertor variable for Google Tag Manager server container

Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.

Ivanna Holubovska

Ivanna Holubovska

Apr 9, 2025

Matomo tag for server Google Tag Manager

Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.

Ivanna Holubovska

Ivanna Holubovska

Jun 4, 2025

What are Transformations in server Google Tag Manager

Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.

Ivanna Holubovska

Ivanna Holubovska

Apr 9, 2025

Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Ivanna Holubovska

Ivanna Holubovska

Jan 27, 2025

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Ivanna Holubovska

Ivanna Holubovska

Nov 7, 2025

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Ira Holubovska

Ira Holubovska

Mar 5, 2026

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Ivanna Holubovska

Ivanna Holubovska

May 30, 2025

Facebook Conversions API for Magento 2

Learn how to quickly and easily set up Facebook Conversions API for Magento 2 using the Stape Conversion Tracking extension.

Ivanna Holubovska

Ivanna Holubovska

Oct 27, 2025

Server-side Google Analytics 4 for Magento 2

Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.

Ivanna Holubovska

Ivanna Holubovska

Mar 10, 2026

Stape Conversion Tracking extension for Magento 2

Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s extension in this quick and easy guide!

Ivanna Holubovska

Ivanna Holubovska

Oct 24, 2025

Conversion tracking on Shopify upsell page with sGTM

Solve Shopify upsell tracking challenges. Track conversions on upsell pages with sGTM. Learn to overcome GTM limitations & improve data.

Ivanna Holubovska

Ivanna Holubovska

Nov 5, 2025

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

Ivanna Holubovska

Ivanna Holubovska

Oct 21, 2025

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

Ivanna Holubovska

Ivanna Holubovska

Jan 27, 2025

How to set up Klaviyo for Shopify via server Google Tag Manager

Boost Shopify marketing with Klaviyo. Learn to set up Klaviyo via sGTM for personalized campaigns, increased engagement, and stronger customer relationships.

Ivanna Holubovska

Ivanna Holubovska

Nov 5, 2025

115% more value measured in Google Ads for Onyx Cookware | Obsidian Digital

Find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2025

How to easily add user agent and geo data to server Google Tag Manager

Discover how Stape's User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.

Ivanna Holubovska

Ivanna Holubovska

Mar 6, 2026

Facebook server-side tracking setup options comparison

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversions API with their use cases.

Ivanna Holubovska

Ivanna Holubovska

Oct 7, 2025

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2025

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Ivanna Holubovska

Ivanna Holubovska

Dec 12, 2024

Facebook Conversions API for WordPress sites

Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.

Ivanna Holubovska

Ivanna Holubovska

Oct 15, 2025

Server-side Google Analytics 4 for WordPress

In this guide, find out how to set up server-side Google Analytics 4 for WordPress using Conversion Tracking plugin by Stape.

Ivanna Holubovska

Ivanna Holubovska

Mar 10, 2026

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