Marketing insights
Marketing Data Enrichment
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
By Ivanna HolubovskaAug 28, 2026
All articles
Use cases
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
By Alex HeldApr 22, 2026
GTM
GTM best practices and tracking tags for 2026
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
By Uliana LesivSep 17, 2026
Affiliate platforms
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
By Uliana LesivAug 5, 2025
Marketing insights
What should marketers expect from Snapchat Ads?
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
By Tymofii SankovJul 8, 2025
Use cases
Using Stape SDKs for server-side tracking
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
By Alex HeldApr 8, 2025
Ad platforms
What is Conversions API? How does it work & most popular platforms
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
By Ivanna HolubovskaSep 18, 2026
Marketing insights
Targeted advertising: what is and how to improve?
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
By Ivanna HolubovskaMay 8, 2026
Marketing insights
Marketing attribution models: which one to choose in 2026
Compare marketing attribution models, learn which one fits your business, and use it for cross-channel optimization and data-driven decisions in 2026.
By Liudmyla KharchenkoAug 3, 2026
CRM
How to set up GoHighLevel tag using server GTM
Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.
By Uliana LesivApr 8, 2025
sGTM
Step-by-step guide to deleting a GTM container
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
By Uliana LesivApr 3, 2026
CRM
How to set up Salesforce tag using server GTM
Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.
By Uliana LesivJul 22, 2025
Marketing insights
Data trends in digital marketing for 2026
Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.
By Uliana LesivAug 18, 2026
