Blog/All
Profit on Ad Spend: why it matters and how to set it up via Stape
Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
Alex Held
Nov 3, 2025
Setting up webhooks via the Shopify Flow app
Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.
Vlad Kononov
Sep 9, 2026
PrestaShop module for server Google Tag Manager
Set up server-side tracking for your PrestaShop store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
Uliana Lesiv
Jul 27, 2026
Cookie banner: all-in-one guide
Cookie banners are essential for GDPR, CPRA, and LGPD compliance. Learn how to create a cookie banner, ensure consent, and protect your website from fines.
Uliana Lesiv
Sep 9, 2026
Stape Gateway: simplify server-side tracking for GA4 & Google Ads
Simplify GA4 & Google Ads server-side tracking with Stape Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.
Ivanna Holubovska
Sep 9, 2026
22% conversions increase for Lingopie | Vakulski-Group
Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.
Anastasiia Chorna
May 5, 2026
90% data accuracy rise for a Dutch lighting company | Tanu Agency
Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.
Anastasiia Chorna
Apr 28, 2025
20% of data recovered from tracking prevention | Peak Metrics
Learn how server-side tracking with Stape helped Peak Metrics recover data blocked by ad blockers and ITP. See the impact on data volume and accuracy.
Anastasiia Chorna
Jul 9, 2025
Delay requests for better timing in server Google Tag Manager
Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 2000 minutes for better timing in Google Tag Manager.
Liudmyla Kharchenko
Jul 20, 2026
Add user IDs to the sGTM events data with Stape’s power-up
Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.
Liudmyla Kharchenko
May 29, 2025
Auto convert of webhook’s data in XML to JSON with Stape’s power-up
Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.
Uliana Lesiv
Sep 28, 2026
Phone Number Formatter variable for Google Tag Manager container
Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
Ivanna Holubovska
Jan 27, 2025
Klaviyo Lookup variable for Google Tag Manager server container
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
Ivanna Holubovska
Sep 15, 2026
How global data privacy laws affect user tracking strategies
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
Liudmyla Kharchenko
Jul 16, 2025
Top cloud databases for server GTM explained
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Uliana Lesiv
Apr 29, 2026
Consent Parser variable for Google Tag Manager server container
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Ivanna Holubovska
Jan 27, 2025
95% tracking accuracy after fixing a 30% conversion data gap in Google Ads and GA4 | ROI Assist
Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking
Anastasiia Chorna
Apr 29, 2025
Math variable for Google Tag Manager server container
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
Ivanna Holubovska
Apr 9, 2025
Pub/Sub Publish tag for Google Tag Manager server container
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
Dan Murov
Apr 8, 2025
What is event tracking in GA4: a guide to boosting your data insights
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
Liudmyla Kharchenko
Sep 16, 2026
User Data Extractor variable for Google Tag Manager server container
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Ivanna Holubovska
Feb 26, 2025