Tracking
Data validation techniques in server-side tagging
Explore effective data validation testing techniques for server-side tracking to keep your customer data accurate, complete, and actionable.
By Ivanna HolubovskaOct 14, 2026
All articles
Marketing insights
Who can benefit from Snapchat Ads (with examples)
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
Tracking
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
By Ivanna HolubovskaSep 14, 2026
Tracking
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
By Uliana LesivJul 20, 2026
Tracking
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
By Uliana LesivJul 20, 2026
For agencies
Tips to pitch server-side tracking to clients and stakeholders
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
By Uliana LesivDec 22, 2025
Marketing insights
Discover all the nuances of ROS and how to improve it
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
By Tymofii SankovMay 26, 2026
Marketing insights
Digital marketing analytics explained: what you need to know in 2026
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.
By Liudmyla KharchenkoAug 5, 2026
Analytics platforms
Advanced eCommerce performance analytics for 2026
Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
By Ivanna HolubovskaSep 16, 2026
Marketing insights
How to improve PPC performance | Guide for 2026
Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
By Ivanna HolubovskaApr 29, 2026
Tracking
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
By Alex HeldJul 9, 2025
Tracking
Attribution tracking guide
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
By Liudmyla KharchenkoApr 22, 2025
Marketing insights
10 tips how to optimize Facebook Ads for better performance in 2026
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
By Ivanna HolubovskaOct 2, 2026
