Marketing insights
What's new in Amazon advertising for 2026?
Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
By Liudmyla KharchenkoDec 31, 2025
All articles
Ad platforms
LinkedIn conversion tracking setup guide
Set up LinkedIn conversion tracking through Google Tag Manager – install the Insight Tag, configure conversions, and boost data accuracy.
By Uliana LesivAug 20, 2026
Marketing insights
Facebook ads for real estate: advanced 2026 guide
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
By Maryna SemidubarskaAug 28, 2026
Privacy
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
By Liudmyla KharchenkoAug 26, 2026
Gateways
Google Tag Gateway explained
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
By Uliana LesivJul 30, 2026
Ad platforms
A guide on how to set up Google Ads conversion tracking in 2026
A step-by-step guide to conversion tracking Google Ads setup: configure the conversion tag in GTM, plus fixes for firing, duplication, and reporting issues.
By Tymofii SankovSep 28, 2026
sGTM
Server-side tagging: what is, how to set up & tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
By Maryna SemidubarskaSep 9, 2026
Marketing insights
Marketing ROI: calculation, benchmarks, and strategies to improve it
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
By Maryna SemidubarskaSep 4, 2026
GTM
How to configure consent management using GTM and iubenda
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
By Uliana LesivSep 17, 2026
Marketing insights
Guide on Microsoft Bing Ads + improvement tips
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
By Uliana LesivSep 12, 2025
Analytics platforms
Customer data analytics guide for 2026
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
By Maryna SemidubarskaApr 3, 2026
sGTM
Data validation techniques in server-side tagging
Explore effective data validation testing techniques for server-side tracking to keep your customer data accurate, complete, and actionable.
By Ivanna HolubovskaOct 14, 2026
Marketing insights
Who can benefit from Snapchat Ads (with examples)
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
