Blog/All
How to set up Enhanced Conversions for Google Ads and GA4
Discover the Enhanced Conversions in Google Analytics 4 and Google Ads, how to set them up, usage tips, benefits, and answers to common questions.
Ivanna Holubovska
Jan 7, 2026
Why is Google Tag Manager preview mode not working?
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Ivanna Holubovska
Oct 21, 2025
Cookieless retargeting: how to retarget in a cookieless world
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Aug 20, 2025
25% increase in measured Google Ads conversions, clearer reporting for budget decisions | Paper Planes
Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Ivanna Holubovska
May 5, 2026
Cookieless targeting: how does it work?
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Aug 20, 2025
Decline in Google Ads remarketing audiences
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
Ivanna Holubovska
Apr 8, 2025
Unassigned and not set traffic source in GA4
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
Alex Held
Feb 18, 2026
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Sep 18, 2025
Write data to BigQuery from Google Analytics 4
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Ivanna Holubovska
Jul 4, 2025
Cookies, the GDPR, and the ePrivacy Directive
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
Liudmyla Kharchenko
Sep 18, 2025
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
Liudmyla Kharchenko
Sep 15, 2025
24% lower cost per purchase and 32% higher ROAS for SportSpar | ZweiDigital
Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.
Ivanna Holubovska
Mar 20, 2026
Webgains server-to-server conversion tracking
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
Ivanna Holubovska
Jul 23, 2025
Zero and first-party data explained
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
Sep 18, 2025
Facebook Leads API for server Google Tag Manager
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
Ivanna Holubovska
Aug 4, 2025
22% cost reduction and 8.2 Event Manager rating | McGen Digital case study
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Ivanna Holubovska
Jun 18, 2025
+3.8 percentage-point increase in returning users tracked in an A/B test: client-side only vs server-side tracking | dofollow
Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
Ivanna Holubovska
Apr 29, 2026
Setting up profit on ad spend (POAS) tracking using AI
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.
Alex Held
Mar 24, 2026
Update to IPv6 for Facebook events with Stape
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Ivanna Holubovska
May 12, 2025
50% faster onboarding and 60% lower infrastructure costs | DataLemon
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Ivanna Holubovska
Sep 10, 2024
Make your tracking HIPAA-compliant
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
Ivanna Holubovska
Jun 18, 2025