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Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Ivanna Holubovska

Ivanna Holubovska

Apr 11, 2023

Facebook Conversion API for WordPress sites

Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape GTM server-side plugin.

Ivanna Holubovska

Ivanna Holubovska

Mar 30, 2023

Server-side Google Analytics 4 for WordPress

In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.

Ivanna Holubovska

Ivanna Holubovska

Mar 28, 2023

How to set up Facebook Сonversions API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using Stape server Google Tag Manager app for Shopify.

Ivanna Holubovska

Ivanna Holubovska

Mar 20, 2023

Server-side Google Analytics 4 for Shopify

Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Server GTM app. Improve data accuracy, enhance user privacy, and optimize tracking.

Ivanna Holubovska

Ivanna Holubovska

Mar 15, 2023

Shopify server-side tracking setup

Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.

Ivanna Holubovska

Ivanna Holubovska

Mar 10, 2023

Cookieless tracking: what it is and how to implement it

Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.

Ivanna Holubovska

Ivanna Holubovska

Feb 28, 2023

How to set up Xandr tag using server Google Tag Manager

Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.

Ira Holubovska

Ira Holubovska

Feb 20, 2023

Safari ITP - everything you need to know

Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.

Ira Holubovska

Ira Holubovska

Feb 6, 2023

How to set up Instagram Conversions API

Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.

Ira Holubovska

Ira Holubovska

Jan 5, 2023

What are webhooks, webhook servers, and how to use

Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.

Ira Holubovska

Ira Holubovska

Jan 4, 2023

Facebook Conversions API vs. Facebook Pixel

Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Ira Holubovska

Ira Holubovska

Dec 30, 2022

Offline conversions tracking explained

Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Ivanna Holubovska

Ivanna Holubovska

Dec 20, 2022

Server-side tagging for agencies: why it's time to make the switch for your clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Ira Holubovska

Ira Holubovska

Dec 15, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Ira Holubovska

Ira Holubovska

Dec 1, 2022

Server-side tracking tools

Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.

Ira Holubovska

Ira Holubovska

Nov 23, 2022

Google Ads offline conversion using server GTM

Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.

Ira Holubovska

Ira Holubovska

Oct 30, 2022

Actionable tips to improve Facebook conversion attribution

Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.

Ira Holubovska

Ira Holubovska

Oct 25, 2022

Mailgun tag for server Google Tag Manager

Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.

Ira Holubovska

Ira Holubovska

Sep 30, 2022

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ira Holubovska

Ira Holubovska

Sep 26, 2022

How to anonymize user data in Google Analytics 4

Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.

Ira Holubovska

Ira Holubovska

Sep 21, 2022

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