Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.
Ivanna Holubovska
Mar 20, 2026
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
Ivanna Holubovska
Jul 23, 2025
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
Sep 18, 2025
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
Ivanna Holubovska
Aug 4, 2025
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Ivanna Holubovska
Jun 18, 2025
Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
Ivanna Holubovska
Apr 28, 2025
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.
Alex Held
Mar 24, 2026
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Ivanna Holubovska
May 12, 2025
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Ivanna Holubovska
Sep 10, 2024
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
Ivanna Holubovska
Jun 18, 2025
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
Ivanna Holubovska
Jul 2, 2025
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Alex Held
Mar 19, 2026
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Sep 12, 2025
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Oct 22, 2025
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Ivanna Holubovska
May 28, 2025
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
Ivanna Holubovska
May 23, 2025
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Ivanna Holubovska
Jun 18, 2025
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Oct 8, 2025
Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.
Ivanna Holubovska
Sep 15, 2025
Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.
Ivanna Holubovska
Oct 16, 2025
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.
Ivanna Holubovska
Jul 22, 2025
