Marketing insights
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
By Maryna SemidubarskaSep 4, 2026
GTM
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
By Uliana LesivSep 17, 2026
Marketing insights
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
By Uliana LesivSep 12, 2025
Analytics platforms
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
By Maryna SemidubarskaApr 3, 2026
sGTM
Explore effective data validation testing techniques for server-side tracking to keep your customer data accurate, complete, and actionable.
By Ivanna HolubovskaOct 14, 2026
Marketing insights
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
Use cases
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
By Ivanna HolubovskaSep 14, 2026
AI/MCP
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
By Uliana LesivJul 20, 2026
AI/MCP
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
By Uliana LesivJul 20, 2026
For agencies
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
By Uliana LesivDec 22, 2025
Marketing insights
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
By Tymofii SankovMay 26, 2026
Marketing insights
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.
By Liudmyla KharchenkoAug 5, 2026
Analytics platforms
Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
By Ivanna HolubovskaSep 16, 2026
