Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Ira Holubovska
Dec 30, 2022
Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Ivanna Holubovska
Dec 20, 2022
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Ira Holubovska
Dec 15, 2022
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Ira Holubovska
Dec 1, 2022
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
Ira Holubovska
Nov 23, 2022
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
Ira Holubovska
Oct 30, 2022
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
Ira Holubovska
Oct 25, 2022
Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.
Ira Holubovska
Sep 30, 2022
Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.
Ira Holubovska
Sep 26, 2022
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
Ira Holubovska
Sep 21, 2022
Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.
Ira Holubovska
Sep 16, 2022
Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.
Ira Holubovska
Sep 15, 2022
Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..
Ira Holubovska
Sep 6, 2022
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Ira Holubovska
Aug 20, 2022
Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
Ira Holubovska
Aug 18, 2022
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
Ira Holubovska
Aug 18, 2022
Set up Facebook offline conversions using server-side GTM in simple steps. Improve attribution and campaign results with first-party data.
Ira Holubovska
Aug 16, 2022
Learn how to set up Pinterest Conversions API using Stape tag for the server Google Tag Manager container.
Ira Holubovska
Jul 22, 2022
Maximize your ClickFunnels ad ROI! Discover how sGTM's Facebook CAPI setup ensures accurate attribution and improved audience targeting for better campaigns.
Ira Holubovska
Jul 19, 2022
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Ira Holubovska
Jul 2, 2022
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
Ira Holubovska
Jun 6, 2022
