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Facebook Conversions API vs. Facebook Pixel

Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Ira Holubovska

Ira Holubovska

Dec 30, 2022

Offline conversions tracking explained

Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Ivanna Holubovska

Ivanna Holubovska

Dec 20, 2022

Server-side tagging for agencies: why it's time to make the switch for your clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Ira Holubovska

Ira Holubovska

Dec 15, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Ira Holubovska

Ira Holubovska

Dec 1, 2022

Server-side tracking tools

Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.

Ira Holubovska

Ira Holubovska

Nov 23, 2022

Google Ads offline conversion using server GTM

Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.

Ira Holubovska

Ira Holubovska

Oct 30, 2022

Actionable tips to improve Facebook conversion attribution

Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.

Ira Holubovska

Ira Holubovska

Oct 25, 2022

Mailgun tag for server Google Tag Manager

Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.

Ira Holubovska

Ira Holubovska

Sep 30, 2022

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ira Holubovska

Ira Holubovska

Sep 26, 2022

How to anonymize user data in Google Analytics 4

Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.

Ira Holubovska

Ira Holubovska

Sep 21, 2022

Rakuten server-to-server tracking

Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.

Ira Holubovska

Ira Holubovska

Sep 16, 2022

Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with server-side tracking

Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.

Ira Holubovska

Ira Holubovska

Sep 15, 2022

EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..

Ira Holubovska

Ira Holubovska

Sep 6, 2022

Twitter conversion API tag for sGTM

In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.

Ira Holubovska

Ira Holubovska

Aug 20, 2022

How to set up Refersion tag using Google Tag Manager

Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.

Ira Holubovska

Ira Holubovska

Aug 18, 2022

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Ira Holubovska

Ira Holubovska

Aug 18, 2022

Facebook offline conversion using server GTM

Set up Facebook offline conversions using server-side GTM in simple steps. Improve attribution and campaign results with first-party data.

Ira Holubovska

Ira Holubovska

Aug 16, 2022

Pinterest Conversions API

Learn how to set up Pinterest Conversions API using Stape tag for the server Google Tag Manager container.

Ira Holubovska

Ira Holubovska

Jul 22, 2022

Facebook Conversions API for ClickFunnels using server GTM

Maximize your ClickFunnels ad ROI! Discover how sGTM's Facebook CAPI setup ensures accurate attribution and improved audience targeting for better campaigns.

Ira Holubovska

Ira Holubovska

Jul 19, 2022

Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

Ira Holubovska

Ira Holubovska

Jul 2, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.

Ira Holubovska

Ira Holubovska

Jun 6, 2022

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