Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
Ivanna Holubovska
Apr 11, 2023
Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape GTM server-side plugin.
Ivanna Holubovska
Mar 30, 2023
In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.
Ivanna Holubovska
Mar 28, 2023
In this guide find out how to set up Facebook conversion API for Shopify using Stape server Google Tag Manager app for Shopify.
Ivanna Holubovska
Mar 20, 2023
Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Server GTM app. Improve data accuracy, enhance user privacy, and optimize tracking.
Ivanna Holubovska
Mar 15, 2023
Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.
Ivanna Holubovska
Mar 10, 2023
Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
Ivanna Holubovska
Feb 28, 2023
Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.
Ira Holubovska
Feb 20, 2023
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
Ira Holubovska
Feb 6, 2023
Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.
Ira Holubovska
Jan 5, 2023
Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.
Ira Holubovska
Jan 4, 2023
Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Ira Holubovska
Dec 30, 2022
Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Ivanna Holubovska
Dec 20, 2022
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Ira Holubovska
Dec 15, 2022
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Ira Holubovska
Dec 1, 2022
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
Ira Holubovska
Nov 23, 2022
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
Ira Holubovska
Oct 30, 2022
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
Ira Holubovska
Oct 25, 2022
Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.
Ira Holubovska
Sep 30, 2022
Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.
Ira Holubovska
Sep 26, 2022
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
Ira Holubovska
Sep 21, 2022
