Privacy
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
By Liudmyla KharchenkoAug 26, 2026
All articles
Gateways
Google Tag Gateway explained
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
By Uliana LesivJul 30, 2026
Ad platforms
A guide on how to set up Google Ads conversion tracking in 2026
A step-by-step guide to conversion tracking Google Ads setup: configure the conversion tag in GTM, plus fixes for firing, duplication, and reporting issues.
By Tymofii SankovSep 28, 2026
sGTM
Server-side tagging: what is, how to set up & tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
By Maryna SemidubarskaSep 9, 2026
Marketing insights
Marketing ROI: calculation, benchmarks, and strategies to improve it
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
By Maryna SemidubarskaSep 4, 2026
GTM
How to configure consent management using GTM and iubenda
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
By Uliana LesivSep 17, 2026
Marketing insights
Guide on Microsoft Bing Ads + improvement tips
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
By Uliana LesivSep 12, 2025
Analytics platforms
Customer data analytics guide for 2026
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
By Maryna SemidubarskaApr 3, 2026
sGTM
Data validation techniques in server-side tagging
Explore effective data validation testing techniques for server-side tracking to keep your customer data accurate, complete, and actionable.
By Ivanna HolubovskaOct 14, 2026
Marketing insights
Who can benefit from Snapchat Ads (with examples)
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
Use cases
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
By Ivanna HolubovskaSep 14, 2026
AI/MCP
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
By Uliana LesivJul 20, 2026
AI/MCP
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
By Uliana LesivJul 20, 2026
