Case study: Migrating from Web to Server-Side Tracking

Jan 29, 2024
Oct 5, 2023

New Path Digital is dedicated to facilitating the journey of businesses towards digital maturity. Through transparent and collaborative partnerships, New Path Digital delivers sustainable value to its clients. 

One of them  - A Public, Doctoral Granting, R2 University - obtained incredible results in their Google Ads 360 campaigns, where Floodlight tags were expertly set up through Google Tag Manager's container by the Stape team.

In the table below, you can see a comprehensive comparison between the results of campaigns that utilized Web tracking vs. Server-side tracking.

case study: results from migrating from Web to Server-Side Tracking

Key Observations:Copy link to this section

1. Improved Conversions: server-side tracking doubled the number of conversions compared to the previous campaign that utilized web tracking, representing a significant 100% rise.

2. Cost Efficiency: The CPA dropped to $37.29, which is 56.64% less than the $86 from the previous web tracking campaigns.

3. Total Reach: a positive impact on reaching a wider audience.

4. Unique Reach: The campaign with server-side tracking demonstrated an impressive 350% increase in unique reach when considering the total reach, impression reach, and click reach, compared to the web tracking campaign. 

ConclusionCopy link to this section

We hope that with this case study from New Path Digital you have a clearer vision on how you can take advantage of the shift to Server Google Tag Manager. And if you are still unsure, we have prepared for you more case studies and useful articles:

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