Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Nov 7, 2023
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Ira Holubovska
Nov 6, 2023
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
Ivanna Holubovska
Nov 6, 2023
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Ivanna Holubovska
Nov 1, 2023
Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.
Ivanna Holubovska
Nov 1, 2023
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
Ivanna Holubovska
Oct 31, 2023
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's GTM app, improving accuracy and overcoming cookie restrictions.
Ivanna Holubovska
Oct 24, 2023
Learn to set up LinkedIn server-side tracking using Google Tag Manager to ensure accurate data collection, prevent duplicate conversions, and capture offline actions. Optimize LinkedIn campaigns effortlessly.
Ivanna Holubovska
Oct 11, 2023
Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.
Ivanna Holubovska
Oct 5, 2023
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Ivanna Holubovska
Oct 5, 2023
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Ivanna Holubovska
Sep 21, 2023
Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.
Ivanna Holubovska
Sep 19, 2023
Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.
Ivanna Holubovska
Sep 15, 2023
We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
Ivanna Holubovska
Sep 1, 2023
Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.
Ivanna Holubovska
Aug 15, 2023
Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.
Ivanna Holubovska
Aug 9, 2023
Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.
Ivanna Holubovska
Aug 1, 2023
Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.
Ivanna Holubovska
Jul 28, 2023
Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.
Ivanna Holubovska
Jul 20, 2023
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Ivanna Holubovska
Jul 18, 2023
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Ivanna Holubovska
Jul 4, 2023
