Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.
Uliana Lesiv
Apr 29, 2025
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
Uliana Lesiv
Apr 8, 2025
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Uliana Lesiv
Oct 3, 2025
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Liudmyla Kharchenko
Sep 18, 2025
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
Ivanna Holubovska
Oct 10, 2025
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Liudmyla Kharchenko
Jul 8, 2025
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Uliana Lesiv
Sep 4, 2025
GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.
Liudmyla Kharchenko
Apr 9, 2025
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Uliana Lesiv
Apr 8, 2025
Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.
Uliana Lesiv
Oct 20, 2025
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
Liudmyla Kharchenko
Oct 22, 2025
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Liudmyla Kharchenko
Aug 6, 2025
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
Uliana Lesiv
Apr 8, 2025
Discover the Enhanced Conversions in Google Analytics 4 and Google Ads, how to set them up, usage tips, benefits, and answers to common questions.
Ivanna Holubovska
Jan 7, 2026
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Ivanna Holubovska
Oct 21, 2025
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Aug 20, 2025
Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Ivanna Holubovska
Apr 28, 2025
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Aug 20, 2025
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
Ivanna Holubovska
Apr 8, 2025
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
Alex Held
Feb 18, 2026
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Sep 18, 2025
