Stape
Search
Try for free

Server-side Google Analytics 4 for WordPress

In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.

Ivanna Holubovska

Ivanna Holubovska

Mar 28, 2023

How to set up Facebook Сonversions API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using Stape server Google Tag Manager app for Shopify.

Ivanna Holubovska

Ivanna Holubovska

Mar 20, 2023

Server-side Google Analytics 4 for Shopify

Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Server GTM app. Improve data accuracy, enhance user privacy, and optimize tracking.

Ivanna Holubovska

Ivanna Holubovska

Mar 15, 2023

Server-side tagging for Shopify

Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.

Ivanna Holubovska

Ivanna Holubovska

Mar 10, 2023

What is cookieless tracking

In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.

Ivanna Holubovska

Ivanna Holubovska

Feb 28, 2023

How to set up Xandr tag using server Google Tag Manager

Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.

Ira Holubovska

Ira Holubovska

Feb 20, 2023

Safari ITP update limits cookies to 7 days for responses from 3rd party IPs

Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.

Ira Holubovska

Ira Holubovska

Feb 6, 2023

How to set up Instagram Conversion API

Instagram ads tracking is key to accurate data. Learn how Meta Conversion API improves tracking accuracy, audience targeting, and conversions.

Ira Holubovska

Ira Holubovska

Jan 5, 2023

What are webhooks and their use in server-side tracking

Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.

Ira Holubovska

Ira Holubovska

Jan 4, 2023

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Ira Holubovska

Ira Holubovska

Dec 30, 2022

Server-side tagging for agencies: why it's time to make the switch for your clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Ira Holubovska

Ira Holubovska

Dec 15, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Ira Holubovska

Ira Holubovska

Dec 1, 2022

Server-side tracking tools

Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.

Ira Holubovska

Ira Holubovska

Nov 23, 2022

Google Ads offline conversion using server GTM

Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.

Ira Holubovska

Ira Holubovska

Oct 30, 2022

Actionable tips to improve Facebook conversion attribution

Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.

Ira Holubovska

Ira Holubovska

Oct 25, 2022

Mailgun tag for server Google Tag Manager

Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.

Ira Holubovska

Ira Holubovska

Sep 30, 2022

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ira Holubovska

Ira Holubovska

Sep 26, 2022

How to anonymize user data in Google Analytics 4

Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.

Ira Holubovska

Ira Holubovska

Sep 21, 2022

Rakuten server-to-server tracking

Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.

Ira Holubovska

Ira Holubovska

Sep 16, 2022

Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with server-side tracking

Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.

Ira Holubovska

Ira Holubovska

Sep 15, 2022

EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..

Ira Holubovska

Ira Holubovska

Sep 6, 2022

Try Stape for all things server-sideright now!