For agencies
Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
By Maryna SemidubarskaApr 29, 2026
Analytics platforms
Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
By Liudmyla KharchenkoSep 16, 2026
Marketing insights
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
By Maryna SemidubarskaAug 7, 2026
Use cases
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
By Maryna SemidubarskaSep 16, 2026
Marketing insights
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
By Liudmyla KharchenkoOct 2, 2026
Marketing insights
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
By Uliana LesivAug 20, 2025
Marketing insights
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
By Liudmyla KharchenkoSep 7, 2026
Marketing insights
Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
By Maryna SemidubarskaApr 10, 2026
For agencies
Compare top GTM certifications in 2026 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
By Maryna SemidubarskaOct 16, 2026
GTM
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
By Uliana LesivOct 8, 2026
Gateways
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
By FarisSep 19, 2025
CRM
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
By Maryna SemidubarskaJul 31, 2026
For agencies
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
By Maryna SemidubarskaAug 4, 2026
