Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
May 9, 2024
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
Ivanna Holubovska
Apr 30, 2024
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Ivanna Holubovska
Apr 22, 2024
Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
Ivanna Holubovska
Apr 16, 2024
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.
Alex Held
Apr 15, 2024
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Ivanna Holubovska
Apr 12, 2024
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Ivanna Holubovska
Apr 11, 2024
HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
Ivanna Holubovska
Apr 2, 2024
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
Ivanna Holubovska
Mar 25, 2024
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Alex Held
Mar 14, 2024
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Mar 5, 2024
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Feb 26, 2024
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Ivanna Holubovska
Feb 19, 2024
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
Ivanna Holubovska
Feb 16, 2024
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Ivanna Holubovska
Jan 29, 2024
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Jan 11, 2024
Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.
Ivanna Holubovska
Dec 13, 2023
Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.
Ivanna Holubovska
Dec 5, 2023
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.
Ivanna Holubovska
Dec 5, 2023
A guide on how deal with IP addresses when using Own CDN.
Ivanna Holubovska
Nov 15, 2023
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Nov 7, 2023
