Reddit Conversion API Tag for server Google Tag Manager

Aug 1, 2023
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Reddit has emerged as a prominent platform for driving valuable conversions. With the Reddit Conversion API Tag, you can effectively track and measure the performance of your marketing campaigns using server-to-server integration. 

In this article, we will guide you through the process of setting up the Reddit Conversion API Tag for a server Google Tag Manager (GTM). This will help you gain valuable insights into your Reddit marketing efforts and optimize your strategies accordingly.

How to set up Reddit CAPI tagCopy link to this section

2. Send data to sGTM. You can use GA4, Webhooks, or Data Tag/Data Client.

3. Download the Reddit Conversion API tag from GitHub. Open the sGTM template section -> click three dots in the top right corner ->  Click import -> upload the tag you recently downloaded from GitHub, and click Save. 

reddit tag

4. Create a new tag and select Reddit Tag

redding tag

Event Name Setup Method - select from a list of standard events, add a custom event, or choose to Inherit an event name from a client. When Inherit from client is selected, the Reddit CAPI tag will try to map events automatically into standard events or use a custom name if it’s impossible to map into a starred event. 

Reddit API Key - create a Reddit account and find your API key by navigating to the Apps & API section of your account settings. This will show you all of the authorized apps and API keys associated with your account.

Account ID - Reddit account ID is the same as username.

With the Reddit CAPI tag you can also edit and send the fields Common Event Data Override, Server Event Data Override and User Data.

reddit tag

Specify which parameters you want to exclude or override:

  • Reddit click ID
  • Event time
  • Conversion ID
  • Currency 
  • Items count
  • Products 
  • Value
  • Value Decimal 
  • IP Adress
  • Email 
  • External ID
  • Idfa
  • Aaid
  • Opt-out
  • User agent
  • Screen dimensions

ConclusionCopy link to this section

The Reddit tag is designed to enhance advertising effectiveness, and build more robust data-driven strategies.  It's essential to ensure you set up and maintain the integration correctly to get the most from its potential. We hope that this step-by-step guide on how to set up the Reddit CAPI tag helped you to implement the tag without any problems.

Remember that the digital marketing landscape is dynamic and evolving constantly, so make sure to keep up with the latest trends and advancements for the most effective strategies. You are welcome in our blog!

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