Ad platforms
Set up Google Ads conversion tracking for Shopify
Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.
By Tymofii SankovOct 15, 2026
All articles
Ad platforms
How to solve the error in Facebook CAPI: “API calls from the server require an appsecret_proof argument”
Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.
By Giovani Ortolani BarbosaOct 19, 2026
sGTM
Set up Google Tag Manager in 5 minutes
Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.
By Uliana LesivSep 28, 2026
CMS
How to run and track ads on Wix
You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.
By Maryna SemidubarskaSep 12, 2025
Ad platforms
Step-by-step guide on Microsoft Conversion API integration
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
By Uliana LesivAug 14, 2026
sGTM
Setup Wizard: what it is, how to set up, and its benefits
With Stape's Setup Wizard, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.
By Uliana LesivSep 2, 2026
Ad platforms
Meta CAPI for Salla via server GTM
Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
By Uliana LesivJul 28, 2026
Use cases
Safari click ID removal: recover attribution with server-side tracking
In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
By Vlad LykhodiiOct 13, 2025
Analytics platforms
How to build a tagging strategy for reliable tracking
Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
By Maryna SemidubarskaJul 31, 2026
Ad platforms
Set up automatic Google Customer Match Lists
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
By Uliana LesivSep 17, 2026
For agencies
Twitch advertising: how it works, pricing, and strategies for 2026
Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
By Maryna SemidubarskaApr 29, 2026
Analytics platforms
Essential eCommerce KPIs to measure and maximize performance
Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
By Liudmyla KharchenkoSep 16, 2026
Marketing insights
Digital marketing effectiveness: key KPIs and tools for 2026
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
By Maryna SemidubarskaAug 7, 2026
