Blog/All
Phone Number Formatter variable for Google Tag Manager container
Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
Ivanna Holubovska
Jan 27, 2025
Klaviyo Lookup variable for Google Tag Manager server container
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
Ivanna Holubovska
Jul 14, 2025
How global data privacy laws affect user tracking strategies
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
Liudmyla Kharchenko
Jul 16, 2025
Top cloud databases for server GTM explained
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Uliana Lesiv
Apr 29, 2026
Consent Parser variable for Google Tag Manager server container
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Ivanna Holubovska
Jan 27, 2025
95% tracking accuracy after fixing a 30% conversion data gap in Google Ads and GA4 | ROI Assist
Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking
Anastasiia Chorna
Apr 29, 2025
Math variable for Google Tag Manager server container
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
Ivanna Holubovska
Apr 9, 2025
Pub/Sub Publish tag for Google Tag Manager server container
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
Dan Murov
Apr 8, 2025
What is event tracking in GA4: a guide to boosting your data insights
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
Liudmyla Kharchenko
Sep 19, 2025
User Data Extractor variable for Google Tag Manager server container
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Ivanna Holubovska
Feb 26, 2025
End-to-end guide on data layer in Google Tag Manager
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Uliana Lesiv
Oct 21, 2025
Firestore Request Delay tag for Google Tag Manager server container
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
Ivanna Holubovska
May 30, 2025
Duplicate Transaction Checker variable for Google Tag Manager server container
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Ivanna Holubovska
Jul 3, 2025
15% less data loss for a digital transformation agency | BlueTree
Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
Ivanna Holubovska
Apr 28, 2025
Google Merchant Center Lookup variable for Google Tag Manager server container
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Ivanna Holubovska
Aug 5, 2025
Days In Seconds variable for Google Tag Manager server container
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Ivanna Holubovska
Jan 27, 2025
Server-side Google Ads conversion tracking for BigCommerce
BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
Ivanna Holubovska
Oct 17, 2025
How to improve web analytics data quality: challenges and solutions
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Ivanna Holubovska
May 8, 2026
Meta CAPI for BigCommerce via server GTM
Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
Uliana Lesiv
Oct 17, 2025
Weather variable for server Google Tag Manager
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Ivanna Holubovska
Jun 17, 2025
Meta CAPI for a custom website via server GTM
Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.
Ivanna Holubovska
Sep 22, 2025