Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.
Learn how to configure the Meta Conversions API Gateway using Stape in this step-by-step guide.
Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.
Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.
HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.
The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.
Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.
We created a tag for the Google Tag Manager server container that sends a notification to Slack. With the help of this tag, you can send any information about user actions on your site to the Slack channel. This tag allows adding variables, such as product and user information, inside the notification. You can notify your team about a new purchase, abandoned cart, or a new quote request from clients. One of the use cases of this tag is to send notifications to the sales team Slack channel about new orders immediately. You can also use this tag to monitor your site stability.
We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
We created a Mailchimp tag for the Google Tag Manager server container to help you connect your site to Mailchimp. This tag allows you to utilize the Google Tag Manager server container to track events, create and update contacts or even do both simultaneously. The main benefit of using this tag is that you can add new users. Previously, it was only possible with the help of backend developers. It means that you can connect your site to Mailchimp using Google Tag Manager. No developers required.
Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.
How to set up Facebook Conversion API for BigCommerce using Stape Server GTM app.
Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.
In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.
