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Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.

Ivanna Holubovska

Ivanna Holubovska

Nov 1, 2023

Server to server Voyado tracking using server Google Tag Manager

Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.

Ivanna Holubovska

Ivanna Holubovska

Oct 31, 2023

Server-side Google Ads conversion tracking in Shopify

Set up server-side Google Ads conversion tracking for your Shopify store with Stape's GTM app, improving accuracy and overcoming cookie restrictions.

Ivanna Holubovska

Ivanna Holubovska

Oct 24, 2023

LinkedIn server-side tracking setup guide

Learn to set up LinkedIn CAPI with Google Tag Manager for accurate tracking, deduplication, and offline conversions. Optimize LinkedIn campaigns effortlessly.

Ivanna Holubovska

Ivanna Holubovska

Oct 11, 2023

Comparing Facebook Ads results using FB Pixel only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.

Ivanna Holubovska

Ivanna Holubovska

Oct 5, 2023

Migrating from web to server-side tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Ivanna Holubovska

Ivanna Holubovska

Oct 5, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Ivanna Holubovska

Ivanna Holubovska

Sep 21, 2023

Chrome disables third-party cookies for 1% of users in 2024

Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.

Ivanna Holubovska

Ivanna Holubovska

Sep 19, 2023

Conversions API Gateway: common mistakes and frequently asked questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Ivanna Holubovska

Ivanna Holubovska

Sep 15, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Ivanna Holubovska

Ivanna Holubovska

Sep 1, 2023

Supabase Writer tag for server Google Tag Manager

Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.

Ivanna Holubovska

Ivanna Holubovska

Aug 15, 2023

Brevo Tag for server Google Tag Manager

Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.

Ivanna Holubovska

Ivanna Holubovska

Aug 9, 2023

Reddit Conversion API Tag for server Google Tag Manager

Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.

Ivanna Holubovska

Ivanna Holubovska

Aug 1, 2023

Type Сonvertor variable for Google Tag Manager server container

Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.

Ivanna Holubovska

Ivanna Holubovska

Jul 28, 2023

Matomo tag for server Google Tag Manager

Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.

Ivanna Holubovska

Ivanna Holubovska

Jul 20, 2023

What are Transformations in server Google Tag Manager

Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.

Ivanna Holubovska

Ivanna Holubovska

Jul 18, 2023

Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2023

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Ivanna Holubovska

Ivanna Holubovska

Jun 23, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Ira Holubovska

Ira Holubovska

Jun 22, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Ivanna Holubovska

Ivanna Holubovska

Jun 21, 2023

Facebook conversion API for Magento 2

Learn how to quickly and easily set up Facebook conversion API for Magento 2 using the stape GTM server-side plugin.

Ivanna Holubovska

Ivanna Holubovska

Jun 21, 2023

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