Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.
Matomo tag for server Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate, server-side tracking.
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.
Learn how to quickly and easily set up Facebook conversion API for Magento 2 using the stape GTM server-side plugin.
Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.
Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s plugin in this quick and easy guide!
Solve Shopify upsell tracking challenges. Track conversions on upsell pages with sGTM. Learn to overcome GTM limitations & improve data.
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
Boost Shopify marketing with Klaviyo. Learn to set up Klaviyo via sGTM for personalized campaigns, increased engagement, and stronger customer relationships.
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.
Discover how Stape’s User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.
Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
Facebook CAPI for WordPress is a powerful tool for server-side tracking, improving ad performance and data accuracy while bypassing browser restrictions.