Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance. In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
Ira Holubovska
Jan 22, 2021
Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.
Ira Holubovska
Dec 18, 2020
Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.
Ira Holubovska
Nov 26, 2020
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
Ira Holubovska
Nov 25, 2020
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
Ira Holubovska
Oct 25, 2020
Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape plugin in this quick and easy guide!
Ira Holubovska
Oct 16, 2020
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
Ira Holubovska
Oct 6, 2020
Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.
Ira Holubovska
Oct 4, 2020
GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.
Ira Holubovska
Sep 30, 2020
