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Actionable tips to improve Facebook conversion attribution

Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.

Ira Holubovska

Ira Holubovska

Sep 19, 2025

Mailgun tag for server Google Tag Manager

Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.

Ira Holubovska

Ira Holubovska

May 5, 2026

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ira Holubovska

Ira Holubovska

Sep 15, 2025

How to anonymize user data in Google Analytics 4

Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.

Ira Holubovska

Ira Holubovska

Sep 15, 2025

Rakuten server-to-server tracking

Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.

Ira Holubovska

Ira Holubovska

Jun 20, 2025

53% more Google Ads value measured after moving tracking to the server | Obsidian Digital

Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.

Ira Holubovska

Ira Holubovska

Apr 16, 2025

EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..

Ira Holubovska

Ira Holubovska

Jul 8, 2025

Twitter Conversions API tag for sGTM

In this guide, I will talk about how the Twitter Conversions API works and how to set up the Twitter CAPI tag in server GTM.

Ira Holubovska

Ira Holubovska

Sep 4, 2025

How to set up Refersion tag using Google Tag Manager

Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.

Ira Holubovska

Ira Holubovska

May 5, 2026

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Ira Holubovska

Ira Holubovska

Sep 15, 2025

Facebook offline conversion using server GTM

Track offline conversions from Facebook by setting up offline tracking Facebook integration through Google Tag Manager. This guide walks you through the full setup step by step.

Ira Holubovska

Ira Holubovska

Oct 31, 2025

Pinterest server-side tracking with Conversions API

Learn how to set up Pinterest server-side tracking using the Stape Pinterest CAPI tag for the server Google Tag Manager container.

Ira Holubovska

Ira Holubovska

Jan 8, 2026

Facebook Conversions API for ClickFunnels using sGTM

Set up Facebook Conversions API for ClickFunnels using server-side GTM for accurate attribution, better audience targeting, and improved ROAS.

Ira Holubovska

Ira Holubovska

May 7, 2026

Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

Ira Holubovska

Ira Holubovska

Sep 19, 2025

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.

Ira Holubovska

Ira Holubovska

Sep 26, 2025

Outbrain server-to-server tracking using sGTM

Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.

Ira Holubovska

Ira Holubovska

Jul 3, 2025

Server-side GTM with multiple domains

Set up server-side GTM for multiple domains with Stape. Learn single sGTM container use, custom domain mapping, and handling multiple tagging server URLs.

Ira Holubovska

Ira Holubovska

Mar 16, 2026

Troubleshooting server-side tagging using server GTM logs

Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.

Ira Holubovska

Ira Holubovska

May 7, 2026

Write data to Firestore from server Google Tag Manager

Firestore is a NoSQL database that stores data in documents within collections. Learn how to integrate it with server-side GTM for data enrichment and transfer.

Ira Holubovska

Ira Holubovska

Jul 3, 2025

Read data from Google Sheets to server Google Tag Manager

Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.

Ira Holubovska

Ira Holubovska

Jul 25, 2025

Write data from server Google Tag Manager to Google Sheets

Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.

Ira Holubovska

Ira Holubovska

Aug 13, 2025

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