Blog/All
Consent mode in server Google Tag Manager
In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
Ira Holubovska
Oct 3, 2025
Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Ira Holubovska
Sep 3, 2025
Server-side tracking use cases
Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
Ira Holubovska
Sep 4, 2025
How to set up tagging server URL for server GTM
Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
Ira Holubovska
May 11, 2026
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
Ivanna Holubovska
Jul 2, 2026
Awin server-to-server tracking using server Google Tag Manager
Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
Ira Holubovska
Jun 9, 2026
Client-side vs server-side tracking compared
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
Ira Holubovska
Jun 30, 2026
Common Google Tag Manager errors and mistakes (+ solutions)
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
Ira Holubovska
Sep 4, 2025
Taboola server-side tracking using server Google Tag Manager
Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
Ira Holubovska
Jul 2, 2025
What is server-side tracking?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ira Holubovska
May 4, 2026
How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Ira Holubovska
Jul 2, 2025
Server-side tracking benefits: what it is and why it matters in 2026
Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
Ivanna Holubovska
Feb 19, 2026
How to switch server GTM hosting from Google Cloud to Stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
Ira Holubovska
Apr 16, 2025
Server-side tracking and GDPR
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
Ira Holubovska
Sep 18, 2025
How to set up server-side affiliate tracking using server Google Tag Manager
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
Ira Holubovska
Jul 3, 2025
Track user source/medium flow using server Google Tag Manager
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
Ira Holubovska
Jul 3, 2025
How to easily maintain Facebook Test ID in your Google Tag Manager Server container
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
Ira Holubovska
Apr 16, 2025
Benefits of Stape hosting for server Google Tag Manager
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
Ira Holubovska
May 6, 2026
How to create data layer for server-side Google Tag Manager
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ira Holubovska
Apr 16, 2025
What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ira Holubovska
Jul 22, 2025
How much does server GTM cost and why Stape is cheaper than Google Cloud Run
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
Ira Holubovska
Sep 4, 2025