Products

Server GTM Hosting

Tagging server for sGTM containers, available with Global and EU hosting options.

European Server GTM Hosting

100% European-owned cloud servers for server Google Tag Manager.

Signals Gateway

Send first-party data with control to Meta or other destinations for maximum value.

Meta Conversions API Gateway Hosting

Configure Meta Conversions API in less than 60 seconds.

TikTok Events API Gateway Hosting

Quickly integrate TikTok Events API, bypassing complex server-side tagging setups.

Stape Gateway

The easiest way to set up server-side Google Analytics 4 and Google Ads.

Snapchat Conversions API Gateway Hosting

Simplified server-side setup for Snapchat CAPI tracking to improve data accuracy.

Stape Care

Audit, regular monitoring and maintenance from our experts.

Solutions

Community

Tracking Checker

Free tracking audit and recommendations.

CRM apps

Integrate server-side tracking with top CRMs: Pipedrive, Salesforce, HighLevel and others.

Setup Assistant

Generate ready-to-use Google Tag Manager container templates.

CMS apps

Connect WordPress, Shopify, Wix, and other CMS platforms for precise tracking.

Chrome Extension

A free Chrome extension designed to speed up and simplify GTM debugging.

GTM Tools

Centralized management: create, update, and organize efficiently.

Web GTM tags

Web GTM variables

Server GTM clients

Server GTM tags

Server GTM variables

All toolkit page →

Resources

Blog

All the helpful blog posts and onboarding guides are here.

News

The current happenings in the industry.

Case studies

How our clients improved their tracking.

About Stape

A short history and some of our friendly, smiling faces.

Academy

Free courses on server-side tagging.

Helpdesk

Step-by-step instructions and documentation.

Community forum

Place for members to collaborate and support each other.

Demo account

Explore the platform's unique features and capabilities.

Migration

Set up server-side tracking with Stape.

Become a partner

Join the Stape partner program and earn a lifetime commission.

Trust Сenter

Learn how Stape ensures the security and reliability of your data and tracking setup.

Support

24/7 expert help is here.

Events

Conferences, Events, Seminars and Workshops that Stape has attended.

Pricing

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Tracking

How to set up Google Tag Manager server container

Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.

Ira Holubovska

Oct 4, 2020

Tracking

What is Google Tag Manager server-side tracking?

GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.

Ira Holubovska

Sep 30, 2020

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