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Integrate Klaviyo with your website using Google Tag Manager Server container

Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.

Ira Holubovska

Jul 21, 2026

Magento

Sending data from the Google Tag Manager web container to the server container

Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.

Ira Holubovska

Jul 14, 2026

Facebook

How to set up Facebook event deduplication in Google Tag Manager

Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.

Ira Holubovska

Sep 19, 2025

Facebook

Set up Facebook server-side tracking with Facebook Conversions API

This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.

Ira Holubovska

Apr 2, 2026

Google Ads

Google Ads server-side tracking guide

Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.

Ira Holubovska

Jun 11, 2026

Tracking

Improving website page speed with the help of server-side Google Tag Manager

Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.

Ira Holubovska

Jul 1, 2026

Google Analytics

How to export Google Analytics 4 raw data to BigQuery

Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.

Ira Holubovska

Apr 16, 2025

Tracking

How to send all GA event data to your URL/Site/CRM

Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.

Ira Holubovska

Apr 16, 2025

Google Analytics

How to set up GA4 server-side tracking

Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.

Ira Holubovska

Sep 19, 2025

Tracking

Google Tag Manager server-side tracking as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

Ira Holubovska

Aug 13, 2025

Wordpress