Ad platforms
Consent Management in Microsoft (Bing)
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
By Ivanna HolubovskaSep 16, 2026
All articles
GTM
Tag status “failed” in GTM: the reasons and solutions
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
By Liudmyla KharchenkoJul 8, 2025
GTM
How to reduce JavaScript files of GTM in PageSpeed Insights
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
By Uliana LesivSep 4, 2025
Privacy
What is Protected Audience API?
GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.
By Liudmyla KharchenkoApr 9, 2025
sGTM
DNS configuration for custom domain for server-side tracking
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
By Uliana LesivApr 8, 2025
CMS
Stape Conversion Tracking app for BigCommerce
Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.
By Uliana LesivOct 20, 2025
GTM
Tag status “still running” in GTM: the reasons and solutions
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
By Liudmyla KharchenkoOct 22, 2025
Marketing insights
How server-side tracking affects paid campaign attribution
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
By Liudmyla KharchenkoAug 6, 2025
Analytics platforms
How to set up Piwik Pro Tag using server Google Tag Manager
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
By Uliana LesivApr 8, 2025
Analytics platforms
How to set up Enhanced Conversions for Google Ads and GA4
Learn how to set up Google Ads Enhanced Conversions and server-side GA4: step-by-step configuration, use cases, and the latest Google updates.
By Ivanna HolubovskaOct 9, 2026
GTM
Why is Google Tag Manager preview mode not working?
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
By Ivanna HolubovskaOct 21, 2025
Privacy
Cookieless retargeting: how to retarget in a cookieless world
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
By Liudmyla KharchenkoAug 20, 2025
Privacy
Cookieless targeting: how does it work?
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
By Liudmyla KharchenkoSep 7, 2026
