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How to set up Google Tag Manager server container
Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.
Ira Holubovska
May 12, 2026
What is Google Tag Manager server-side tracking?
GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.
Ira Holubovska
May 4, 2026