Ad platforms
Decline in Google Ads remarketing audiences
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
By Ivanna HolubovskaApr 8, 2025
All articles
Analytics platforms
Unassigned and not set traffic source in GA4
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
By Alex HeldSep 8, 2026
Marketing insights
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
By Liudmyla KharchenkoSep 18, 2025
Analytics platforms
Write data to BigQuery from Google Analytics 4
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
By Ivanna HolubovskaJul 10, 2026
Privacy
Cookies, the GDPR, and the ePrivacy Directive
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
By Liudmyla KharchenkoOct 5, 2026
Use cases
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
By Liudmyla KharchenkoSep 15, 2025
Affiliate platforms
Webgains server-to-server conversion tracking
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
By Ivanna HolubovskaJul 23, 2025
Privacy
Zero and first-party data explained
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
By Liudmyla KharchenkoAug 18, 2026
Ad platforms
Facebook Leads API for server Google Tag Manager
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
By Ivanna HolubovskaAug 4, 2025
Analytics platforms
Setting up profit on ad spend (POAS) tracking using AI
Set up POAS Google Ads tracking with server GTM and Firestore: report profit instead of revenue as the conversion value, without exposing profit values in the browser.
By Alex HeldSep 28, 2026
Ad platforms
Update to IPv6 for Facebook events with Stape
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
By Ivanna HolubovskaMay 12, 2025
Privacy
How to make your tracking HIPAA-Compliant: strategies for healthcare companies
See how healthcare teams can protect PHI, review tracking risks, and build a HIPAA-aligned server GTM setup with Stape.
By Maryna SemidubarskaSep 4, 2026
Ad platforms
Adform tag for server-side Google Tag Manager
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
By Ivanna HolubovskaSep 30, 2026
