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Ad platforms
How to set up Facebook event deduplication in Google Tag Manager
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
By Ira HolubovskaSep 19, 2025
Ad platforms
Set up Facebook server-side tracking with Facebook Conversions API
This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.
By Ira HolubovskaOct 23, 2026
Ad platforms
Google Ads server-side tracking guide
Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.
By Ira HolubovskaSep 9, 2026
sGTM
Improving website page speed with the help of server-side Google Tag Manager
Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
By Ira HolubovskaJul 1, 2026

Analytics platforms
How to export Google Analytics 4 raw data to BigQuery
Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.
By Ira HolubovskaApr 16, 2025
sGTM
How to send all GA event data to your URL/Site/CRM
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
By Ira HolubovskaApr 16, 2025
Analytics platforms
How to set up GA4 server-side tracking
Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.
By Ira HolubovskaSep 16, 2026
sGTM
Google Tag Manager server-side tracking as an alternative to Zapier
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
By Ira HolubovskaAug 13, 2025
CMS
Server-side tagging for WordPress
Set up accurate, privacy-friendly tracking on your WordPress site with Stape's Conversion Tracking app.
By Ira HolubovskaOct 2, 2026
sGTM
How to add a custom domain to the Google Tag Manager server container
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
By Ira HolubovskaMay 15, 2026
sGTM
How to set up Google Tag Manager server container
Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.
By Ira HolubovskaOct 1, 2026
sGTM
What is Google Tag Manager server-side tracking?
GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.
By Ira HolubovskaSep 18, 2026

Turn better tracking into better marketing performance