GTM
Consent mode in server Google Tag Manager
In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
By Ira HolubovskaSep 9, 2026
All articles
Privacy
Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
By Ira HolubovskaAug 4, 2026
Use cases
Server-side tracking use cases
Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
By Ira HolubovskaSep 4, 2025
sGTM
How to set up tagging server URL for server GTM
Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
By Ira HolubovskaMay 11, 2026
sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Affiliate platforms
Awin server-to-server tracking using server Google Tag Manager
Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
By Ira HolubovskaJun 9, 2026
sGTM
Client-side vs server-side tracking compared
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
By Ira HolubovskaJun 30, 2026
sGTM
Common Google Tag Manager errors and mistakes (+ solutions)
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
By Ira HolubovskaOct 1, 2026
Affiliate platforms
Taboola server-side tracking using server Google Tag Manager
Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
By Ira HolubovskaAug 28, 2026
sGTM
What is server-side tracking?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
By Ira HolubovskaSep 14, 2026
Ad platforms
How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
By Ira HolubovskaJul 2, 2025
sGTM
Server-side tracking benefits: what it is and why it matters in 2026
Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
By Ivanna HolubovskaSep 2, 2026
sGTM
How to switch server GTM hosting from Google Cloud to Stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
By Ira HolubovskaApr 16, 2025
